Page 25 - Shreveport-Bossier Destination Master Plan 2023

STRATEGIC GOALS
1.
Increase & Diversify Community Collaboration
Align government, community, academic, faith-based, and travel/hospitality industry leaders around a shared vision for the future that benefits all residents
2.
Accelerate Mixed-Use Development, Placemaking & mobility
innovation along the Two urban waterfronts
Invest in mixed-use development; improve appearance and mobility; and increase visibility of security to further activate the urban economic engine for the region
3.
increase Support for Local Entrepreneurs in Art, Culture, Film,
Food, Music, Retail & other creative businesses
Enhance the region’s identity and sense of place by capitalizing on the diversity of passionate local entrepreneurs and “makers” in the creator economy
4.
Capitalize on Surging Demand for Sports Tourism
Leverage the highly lucrative and fast-growing youth sports market, and invest in the future of our young people, to create stronger and more proud communities
5.
Increase Visitor volumes in the Meetings & Conventions Sector
Develop a lively, integrated convention center district to drive midweek visitor volumes and support business development in advanced industries
6.
Accelerate business development in Outdoor Recreation and
upgrade Event Venues
Incentivize new business growth and improve infrastructure to outdoor areas; and enhance local facilities to increase private investment and year-round revenues
Shreveport-Bossier Destination Master Plan 2023 25