Page 11 - Shreveport-Bossier Destination Master Plan 2023 Updated

PROJECT PLAN
Timeline
The process to develop the Shreveport-Bossier Destination Master Plan commenced in April 2022. The due diligence to
validate the need for both the master plan and the new brand architecture began with the industry-standard DestinationNEXT assessment survey in 2019. That was followed by the creation of a new 3-year Shreveport-Bossier Convention & Tourist Bureau Strategic Recovery plan in the fall of 2020. During that planning process, the organization’s Board of Directors agreed that a new master plan and brand identity were critical priorities for the visitor industry, residents, and the community at large.
jan-feb 2019
DestinationNEXT Industry & community stakeholder assessment survey
Aug-oct 2020
Shreveport-bossier Convention & tourist Bureau Strategic recovery plan
February 2022
MMGY NEXTFACTOR & MMGY GLOBAL SIGNED for Master Plan/Brand project work
April 2022
Destination Master Plan & Brand Project Initiation
May-Jul 2022
Research, Market Data & Public/Private Planning Document Analysis
May-dec 2022
Focus Groups & individual interviews with industry & community Stakeholders
Sep-OCT 2022
Resident Sentiment Survey
Oct–Nov 2022
3 Town Halls
November 2022
Stakeholder Visioning Workshop
Dec 2022–Feb 2023
Destination Master Plan & Brand Development
February 2023
New Brand Approval
May 2023
Master Plan Approval & master plan/brand Launch
Shreveport-Bossier Destination Master Plan 2023 11