Page 23 - Shreveport-Bossier Destination Master Plan 2023 Updated

People are looking for
14. Residents are hungry for more unity and positive local stories
champions
Many Shreveport-Bossier residents are proud of where they live and optimistic about their future, but they’re overwhelmed by the divisive and alarmist discourse in local media and social media. Residents stated they want more local stories that share and promote that pride and optimism. People are looking
for champions who will help steer a better future for their communities, but
many aren’t sure how to engage, or that their efforts will be effective. One way for their communities . to improve communication and positive messaging is with visitor tracking and
satisfaction scores, because visitors oftentimes have a better opinion about a city than residents do. Frustration with local media was a common theme throughout a full year of community engagement.
15. One iconic attraction can change the fortunes of a city and fuel civic pride
There was considerable discussion among residents during the development of this master plan that Shreveport-Bossier “should have been Nashville” because of the local music history. The state legislature has discussed plans to help fund an iconic cultural attraction that celebrates the musical heritage in Louisiana, but talks are still early. An attraction such as an official, state- funded Louisiana Music Museum in Shreveport-Bossier would certainly be
a destination driver in itself, which many cities have proven with similar transformational initiatives worldwide. Visitor dollars will be critical for the successful operation of such an important attraction in Northern Louisiana.
who will help steer
a better future
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