Page 4 - Shreveport-Bossier Destination Master Plan 2023 Updated

PURPOSE STATEMENT
The purpose of the 10-year Shreveport-Bossier Destination Master Plan is to optimize the regional visitor economy to benefit more people in the community. That encompasses many different visitor segments including leisure, gaming, sports, business, convention, religious, educational, military and social (“friends & family”) travel.
The visitor economy is vital to Shreveport-Bossier’s shared success. In 2019, more than nine million day and overnight visitors spent $681 million in Shreveport- Bossier. In 2021, that economic impact jumped to $819 million. All of that is money coming from outside the region that stays here locally in a wide range of Shreveport-Bossier communities.
Visitor revenues help ensure the success of many local businesses and community organizations. In effect, visitors are helping pay our employees. Those dollars also contribute to the local tax base to help fund many public infrastructure upgrades, services and amenities that residents rely on. Therefore, the reason for developing this plan is to continue growing those revenues in the next decade to increasingly benefit the people who live and work in Caddo and Bossier parishes.
intended outcomes of this plan
Increase the amount of visitor dollars coming into the region year-round
Align public and private sectors around a shared vision for increasing Visitor-driven economic development
Enhance and diversify the overall destination experience for all Visitor Segments
ENSURE a More diverse range of local businesses and residents benefit from OUR visitor economy
enhance community unity and pride
Shreveport-Bossier Destitinatition Master Plan 2023 4