Page 1 - APF Program Offerings for Retailers

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Program Offerings for Retail Partners

Answers Pet Food offers our retail partners the opportunity to implement various in store program in order to
help build our brand, which benefits all parties involved. Whether you are a new, existing, or looking to
expand retailer, we have program and marketing tools that are tailored to meet the stores needs and goals.
Listed below are our current program offerings.

Initial Stocking Orders (ISO) & GAP Program
• ISO - 20% off a $300+ order at wholesale cost.
• GAP - 20% off - no sales minimums required, on new products.
APF Freezer Fill Program - Two Options
• Option A - 3-way split between manufacture, distributor, and retailer.
• Option B - Build your own product shelf display, receive $565 in product fill per shelf at retail value.

Distributor Freezer Programs
• Answers Pet Food participates in most all distributor freezer programs. Approval for distributor freezer
placements upon request.

Answers Loyalty Program on Astro
• Buy 10 of the same size and select any 1 of the same size free. Available to all retailers.

Employee Feeding Discount Program
• Bronze Level - 10% off MSRP for all employee purchases.
• Silver Level - 15% off MSRP for all employee purchases.
• Gold Level - 20% off MSRP for allemployee purchases.

Veterinarian Employee Discount Program
• Recommending Veterinary practice receives 10% off MSRP.
• Retail Veterinary Practice receives 15% off MSRP.
• Key Retail Veterinary Practice receives 20% off MSRP.
Promotions

• National promotions ran via the Astro Offers platform.
• Answers Sponsored Promos that retailers may run
exclusively in store. You may pick one of 5 promotions
that best suits your clients.

Sample Product

• Retailers may choose form a selection of available
sample products for staff trials or store events.

APF E-Commerce Program
• Retailers may partner with us to receive commission for
on-line sales.

Answers Pet Food implemented these programs to help retailers and their staff achieve successful growth with
our brand. All programs require an application and approval process. Retail partners may reach out to us via
retailers@answerspetfood.com to inquire about applications for any of the above programs.