Page 14 - Brand Handbook IPG Network
P. 14
2.4 Colours and typography
The colours have been chosen to give the brand a modern sophisticated look while being easy to read
and understand. The gray and white was chosen to not fight with the store logos that are aften many shades of blue. If a secondary color is to be used in advertising and instore signage, the Pantone 292 blue is to be used.
Colours
PANTONE Cool Gray 4 CMYK 12-8-9-23 RGB 187-188-188 HTML BBBCBC
Cool Gray 8 23-16-13-46 136-139-141 888B8D
Cool Gray 10 40-30-20-66 99-102-106 63666A
Secondary colour
292 59-11-0-0 105-179-231 69B3E7
Typography
Locator regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
● INTERNATIONAL POOL GROUP - BRAND HANDBOOK - IPG NETWORK - JUNE - 2019
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