Page 18 - Brand Handbook IPG Network

4 Advertising
4.1 AIR MILES® Program
Co-brand the IPG NETWORK with the AIR MILES® Program, one of the top 10 most influential brands in Canada. Our network gives you an EXCLUSIVE competitive advantage from the other pool and spa stores in your trading area. It is a cost-effective alternative to cash or promotional discounts as the perception of the Miles offered
is higher than the actual cost per Mile. The AIR MILES® Program is the number one loyalty program in Canada with over 89% recognition across Canada.
● INTERNATIONAL POOL GROUP - BRAND HANDBOOK - IPG NETWORK - JUNE - 2019
18