Page 3 - Demo456

Publisher’s Message
In
• special issue: 2020 Trailblazer awards winners
• staying ahead of the immersions Game—new ways to Tap into ar, Vr, Mr
• How rwe is reshaping clinical Trials
• capitalizing on the rise of digital Therapeutics
Focus on: new Med Tech
October
email the questions that are keeping you up at night to pM360’s
on Call
Hcp insiGHTs
adrienne stevens, edd astevens@healio.com page 22
daTa & analyTics
sarah caldwell sarah.caldwell@crossix.veeva.com page 24
auTHenTic paTienT Voice
philip storer pstorer@snow-companies.com page 26
EXPERT
subMiT For THe innoVaTions issue Final deadline is oct. 14
Redefining the Patient Experience
One phrase that has almost been inescapable as
we all learn to adjust to the pandemic is “the
new normal.” People are encouraged to wear masks wherever they go, wash their hands regularly and thoroughly, avoid contact with people and things, and so much more. But while some of these things may just be minor inconveniences to many of us, perhaps no one has seen their lives more upended than patients.
This impact goes beyond high-risk patients—the
entire patient experience has been forced to rapidly evolve. A July 2020 report from the U.S. Department of Health and Human Services found that telehealth adoption increased by nearly 50% in primary care at the peak of the pandemic. But virtual doctor visits are not the only change. More patients are getting medications delivered to their home. Clinical trials are using more wearables and smart devices to monitor participants remotely. Even office visits are different with more contactless displays offering patient education by allowing people to scan a code so they can view the information on their phone.
This is the new normal for patients. Many expect these changes and more to remain
long past the current pandemic. That means our industry will also need to adjust to how it serves patients and offer new ways to improve their experience. The good news—it is clear we are up for the challenge. In this issue alone, you will find insights on how companies can improve healthcare literacy and deliver more easily understandable information (especially regarding vaccines, which will hopefully be very important in the near future); ways to ease the burden of financial toxicity and aid patients who now find themselves uninsured; advice on the best tools and services to offer newly diagnosed patients; and more of the ways COVID-19 will change the patient experience moving forward.
Time and again we have seen our industry’s ability to deliver innovations to better serve patients. Heck, you don’t need to look any further than our recently announced Trailblazer Awards finalists to find a plethora of examples that demonstrate our industry’s unmatched imagination, ingenuity, and above all else, compassion for patients. That’s why we can’t wait to celebrate all of your achievements with our Trailblazer Awards Virtual Event on Thursday, October 1 at 6 PM EST. We promise you—this will be the event of the year. So, don’t miss it!
as always, our December issue will feature the year’s most innovative Companies, startups, Divisions, Products, services, and strategies. and we know you have been especially innovative this year due to the pandemic, so we can’t wait to see what you’ve done. submit at: www.pm360online.com/innovations-issue.
Enjoy!
Anna Stashower
CEO/Publisher/Editor-in-Chief PM360 Magazine anna.stashower@PM360online.com
www.instagram.com/pM360magazine
www.twitter.com/PM360online
www.facebook.com/PM360magazine
http://linkd.in/PM360Group
Cover Art: shutterstock.com
PM360 Trailblazer Awards Virtual Event – Oct. 1 at 6 PM EST
We are once again partnering with The Inception Company and their innovative Pando platform to deliver a unique virtual experience. Not only will we announce the winners live, but we will also interact with them on Pando’s 40-foot screen. And, of course, we will close out the event with a virtual dance party!
Buy tickets at: www.pm360online.com/trailblazer-info.
September 2020 / pm360 magazine 1