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Focus on patient experience
{{ How can companies better
PM360’s Focus On section
examines a specific area of
marketing. In this issue,
we look at the patient
experience and the many
ways that patients are
forced to change the way
they are used to interacting
with the healthcare system
due to COVID-19. Where
do life sciences companies
fit into this? What can they
do to improve the patient
experience during this time?
work with patients? We answer those questions and much more.
September 2020 / pm360 magazine 41
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