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White Papers
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10 Essentials every pharma marketer must utilize when emailing physicians
Social distancing & quarantine have only reinforced what many marketers already know: email is king
Crafting emails to healthcare practitioners (HCPs) is an art. During these unprecedented times it’s twice as hard to reach and engage your target audience. HCPs are always ready to click “delete.”
Whether you are new to the game or a pro, “10 Essentials” outlines the exact steps for crafting effective emails, with issues specific to HCPs—like trust elements, and service concerns specific to the healthcare industry—that don’t apply to most email marketing campaigns.
Whether bringing a new drug to commercialization, or spearheading a new indication launch
“10 Essentials” tips include the best email timing, creating a sense of audience relevance, and telling personal stories that resonate with HCPs. This white paper guides you intuitively to develop timely, relevant, and effective email campaigns that will drive the most impact for your brand.
Ryan Alovis
Ryan Alovis, Founder and CEO of Pulse Health. Pulse Health is a New York based life science technology company.
Pulse Health offers the Pulse Engagement Cloud,
a scaleable and customizable platform which
powers a brand’s non-personal HCP and Consumer communications while providing valuable insights that guide segmentation and tailored messaging on an individual level. Pulse Health also provides targeted HCP and Consumer data. Pulse Health partners with all facets of the life science spectrum, ranging from emerging biotech, global pharma, animal health, medical device, to managed care.
Email: ryan.alovis@pulsehealth.tech
10 ESSENTIALS
EVERY PHARMA MARKETER MUST UTILIZE WHEN EMAILING PHYSICIANS
Everything you need to know to optimize engagement, boost brand recognition, and increase market share amongst HCP’s.