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White Papers
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Influence and Inspire Action: Performance-Driven Medical Education
Every interaction matters: Promotional medical education that influences and inspires action
Pharma companies are missing valuable opportunities with physicians. Did you know that 80% of the content provided by pharmaceutical companies is not what healthcare professionals (HCPs) want? Provider interactions are not being maximized.
Promotional medical education does not always receive the attention it deserves, nor is it always fully utilized. However, in an era of increasing specialty medicines, decreasing rep access, and physician overload, maximizing your limited interactions with providers is vital. Today’s marketing environment demands a strategic, integrated approach that improves the performance and expectations of traditional Promo MedEd programs.
Performance-Driven Medical EducationTM (PDME) is an integrated approach designed to elevate brand value by focusing on education first and then harmonizing medical education and promotional communications. Enhanced by technology, PDME unites science, storytelling, and behavioral science to influence the behaviors of HCPs and amplify the power of your brand.
PDME is an education-first idea that begins with a credible, scientific platform supported by clinical trials and peer-reviewed publications. This white paper covers the 5 attributes that enhance and maximize Promo MedEd programs through the PDME approach:
1. Audience segmentation to shift attitudes more effectively
2. Compelling content development that leverages adult learning principles
3. Effective delivery to HCPs who are less accessible than ever
4. Reinforcement to improve recall over time
5. Measuring programs more effectively to demonstrate clear clinical impacts
HCPs are oversaturated with information from pharma. Are your programs going to add to this proliferation of promotion, or are you going to take a different approach that makes every interaction matter? Physicians want education. PDME is an innovative way to engage, influence, and spark lasting behavioral change in your audience.
MedThink Communications is a transformative healthcare communications agency that takes your brand beyond the expected— with innovative solutions that shift perception and influence the behavior of healthcare professionals. We solve complex marketing challenges and change current thinking with an integrated approach we call Performance-Driven Medical EducationTM (PDME), which unites science, storytelling, behavioral science, and technology. PDME allows us to amplify the power of your narrative, build trust in your brand, and deliver results that enhance patients’ lives. Partner with us to reshape engagement and education. Learn more at www.medthinkcomm.com.