Page 9 - Revised Capel & Co 060525

Walking Gun Field Sports Photography Proposal to Capel & Co
A premium feel with letterpress-inspired fonts and matte backgrounds.
Use of the lion and cross from the Capel family crest, giving gravitas and distinction.
Branding: Harmonious design language across box, shell, and collateral—unseen in competitors. Differentiation: Walking Gun's concept integrates tradition with modern elegance, unlike most competitors’ garish or overly industrial packaging.
Deliverables from Walking Gun
Full-Scope Brand Creation and Execution Area
Deliverables
Visual Identity
Logo, typography, colour palette, iconography
Website
Bespoke WordPress or Shopify site with cartridge finder, dealer locator, mobile optimisation Stationery
Letterhead, invoices, order forms
Email & Digital
Email banners, newsletter template, digital ad suite
Print Collateral
Business cards, press kit, flyers
Packaging
Cartridge shell design, box packaging, outer cartons
Photography
Lifestyle, field, and product imagery for web/social
Branded Merchandise
Caps, gilets, patches, shooting diaries, cartridge wallets
Clothing Collabs
With Clare Haggas (scarves), Thomas Pink (shirts), Field & Moor (boots)
Media Plan
Launch coverage in Fieldsports Journal, The Field, social media, and influencer campaigns
Project Timeline Phase
1. Brand Discovery
2. Logo & Identity
3. Packaging & Cartridges
4. Website Development
5. Merch & Lifestyle Design
6. Marketing & Launch
Task
Brand narrative, mood boards, audience segmentation Finalisation of brand assets
Cartridge box + shell printing specs
Build, test, and go live
Clothing, accessories, collateral Campaign activation + brand alliances
Timeframe
Week 1–2 Week 3–4 Week 5–7 Week 8–10 Week 11–13 Week 14–16
The Rectory, Tor View, Horrabridge, Devon. PL20 7RE