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Walking Gun Field Sports Photography Proposal to Capel & Co
For CAPEL & Co., Walking Gun can:
Developed a cohesive, original visual language grounded in British heritage. Delivered packaging concepts that speak directly to the high-end consumer. Proposed cross-platform consistency unseen in current market competitors.
Photography:
Jeremy and his team will deliver a suite of lifestyle imagery — tweed, side-by-sides, gamekeepers, frost-lined hedgerows — that speak to a world every shooter aspires to be part of. This imagery:
• Builds emotion
• Inspires recognition
• Conveys brand values instantly
This is more than a photoshoot — it is visual storytelling, and a key reason Walking Gun is the ideal partner.
Conclusion – The Right Fit to Launch CAPEL & Co.
In a market crying out for visual clarity, emotional connection, and authentic tradition, CAPEL & Co. is perfectly positioned. But success depends on more than a great idea — it demands a partner who can bring vision to life across every touchpoint.
Walking Gun and Jeremy Pascoe are that partner.
With a rare balance of design excellence, shooting culture insight, and brand discipline, Walking Gun will:
• Deliver a visually stunning, emotionally resonant brand.
• Ensure consistency across digital, print, merchandise, and shell.
• Provide strategy and execution from concept to launch — and beyond.
• Together, CAPEL & Co. and Walking Gun can set a new standard in British cartridge branding — one that combines heritage, style, and performance with poise.
Because you only make a first impression once
The Rectory, Tor View, Horrabridge, Devon. PL20 7RE