Page 5 - Bittescombe Lodge Website Proposal

Section 1: Executive Summary
Bittescombe Park stands at a pivotal moment, one defined by independence, renewal, and opportunity. The estate’s next chapter is about taking ownership of its identity and presenting it to the world with confidence, clarity, and authenticity. This proposal sets out a comprehensive marketing and communications strategy centred on the creation of a new, stand-alone website: www.bittescombe-shoot.com. The new platform will exist alongside, yet distinct from, the main Bittescombe site, focusing entirely on field sports, deer stalking, driven shooting, and fishing, while honouring the estate’s unique blend of heritage, hospitality, and natural beauty.
In developing this proposal, careful consideration has been given to how the estate is currently perceived and how best to position it within an increasingly competitive marketplace. The West Country is home to a number of celebrated sporting estates, each offering their own blend of tradition and luxury. However, very few possess the depth of story, integrity of land stewardship, and holistic guest experience that define Bittescombe. The new website is an opportunity to distil these qualities into a refined, focused, and compelling narrative, one that celebrates sporting excellence while expressing a modern, intelligent approach to country life.
This is not merely a website project, but a repositioning exercise. It will provide a digital foundation upon which all other marketing activity, from print campaigns and PR features to partnerships and social media, can be coherently built. The tone and aesthetic will embody “quiet confidence”: a visual and verbal language that reflects the estate’s authority without ostentation. This subtle yet assured style will ensure that Bittescombe sits comfortably among the most respected sporting destinations in the UK, while standing apart through authenticity and individuality.
The strategy is informed by extensive competitor research, with direct comparisons drawn from leading field-sporting lodges promoted through Loyton Sporting, as well as peer estates across Scotland and the South West. What emerges clearly from this research is that successful properties share three key traits: clarity of identity, control of presentation, and consistency of message. Bittescombe’s new platform will achieve all three.
Ultimately, this proposal is about evolution. The estate has endured challenges, weathered change, and emerged with its integrity intact. The creation of bittescombe-shoot.com represents the beginning of a new chapter, one free from external influence and defined by Bittescombe’s own values, people, and purpose. It is both a statement of intent and a practical tool: a foundation from which to communicate excellence, attract discerning guests, and ensure Bittescombe’s rightful place as a leading name in British field sports.
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