Page 9 - Bittescombe Lodge Website Proposal

Our review of leading sporting estate websites reveals key trends and lessons for Bittescombe:
1.
3.
Chargot Estate (via Loyton Sporting)
◦ Presents a refined aesthetic built around understated elegance and tradition.
◦ Photography focuses on atmosphere rather than action, misted hills, tweed detail, and post-
drive camaraderie.
◦ The tone of copy is confident yet restrained, positioning the estate as “by invitation” rather than openly commercial.
2.
◦ Emphasises exclusivity and heritage, balancing detail about drives with lifestyle imagery.
◦ Uses deep, earthy tones and minimalistic design that evokes timeless sophistication. Culmhead
◦ More modern and hospitality-oriented, blending sporting references with broader appeal to guests and families.
Molland Estate
4.
◦ Highlights scale and grandeur, using historical narrative to elevate perceived status.
5.
Key Takeaways for Bittescombe:
• Each competitor uses strong photography and editorial consistency to establish trust and aspiration.
• Bittescombe can differentiate itself by combining the intimacy of a private estate with the polish of a luxury hospitality brand.
• The tone should be aspirational but personal, grounded in Devon authenticity rather than generic luxury tropes.
Bittescombe’s edge lies in its combination of superb field sport, exceptional lodging, and an ethos of discreet, personal service. It should be positioned as a place where guests feel they are part of a tradition, not just visitors to a venue.
Drumlanrig Castle and Estate (Scotland)
Glenprosen Lodge (Scotland)
◦ Leans heavily on cinematic photography and experiential storytelling, inviting guests to “step into the wild.”
Walking Gun Field Sports Photography & More!