Page 105 - NEA NEWHERE FLIPBOOK

CUSTOMER NEEDS
ORGANOLEPTIC SOUND
How does our sense of hearing work?
The The sounds sounds we hear are are based on on on vibrations vibrations called sound sound sound waves The The sounds sounds around us are are vibrations vibrations in the air known as external sound waves These vibrations are picked up by the the outer ear and then amplified in the middle ear Chewing food also triggers vibrations in in your mouth for example when you you chew crispy or or crunchy food such as biscuits Your jawbones transmit these vibrations directly to the the middle ear ORGANOLEPTIC TOUCH
How does our sense of touch work?
Our sense of of touch uses mechanoreceptors to to to inform us us about the shape size and texture of of food These mechanoreceptors transform physical stimuli into electrical impulses that are then transmitted to to to the the brain ORGANOLEPTIC What roles do the mouth and tongue play?
Your mouth and tongue provide a a a lot of information about the size of food as as well as as if its texture is smooth grainy soft or hard When a a a a part of of your body comes into contact with food the sense of touch provides us with information about it it When you hold food in your hand receptors react to to its shape size weight temperature and texture The mouth also has numerous receptors which give us us information about the characteristics of food Texture is is a a a determining factor in in in enjoying some kinds of food STAR PROFILES
Many food food technologist and food food companies use a a a a range of sensory analysis programmes and methods to establish if the the the food they produce is is liked by the the the consumer These diagrams show similarities across a a a a number of tasters This allows the company to evaluate and improve on the sensory aspect that tasters found least desirable Give an example of of food for each of of the following characteristics you you can feel in your mouth • crunchy • crispy • sticky
• stretchy • thick
• rough • dense
• crumbly • grainy • puffy
105
Top Tip!
When writing your 4-dish proposal it’s important to follow a a a a a consistent approach as as well as as covering all of the content required Using CATFLAPS will help you achieve this CATFLAPS is is a a mnemonic and and stands for:
C OLOUR
A A A PPEARANCE T T EXTURE
FL AVOUR
A A ROMA
P ROBLEMS
S UITABILITY