Page 44 - PUCM Malaysia China Entrepreneur Vol.00

Column 专栏
One Belt One Road & Durian Kakak Version 2.0 一带一路之榴莲大姐 2.0
One-Belt-One-Road Initiative opens up the China market to Malaysian local specialty products such as durian, birds nest and Tongkak Ali, and these products gradually achieved fame and popularity among the Chinese consumers, thus creating greater business opportunities.
Since 2011, an agreement signed between China and Malaysia, frozen durian begins its en route exportation to China.
According to the data from Malaysia Federal Agriculture Marketing Authority (FAMA)2011, the first batch of durian exported to China weighed around four tons.
In the following years, experienced in technology and channel, the total durian export to China reached 1,500 to 2,000 tons in fiscal year 2014-2015, if calculation at whole piece durian with shell.
When there is opportunity, there is capital. Capitalism started to penetrate the durian market from plantation to retailing of end products.
It is essential to give deeper thought to how the mini business owners even roadside stands of local specialty products to capture the opportunity and market demand, capitalize on One-Belt-One-Road Initiative, effective usage of online marketing, online payment gateway and logistic convenience to increase profit, at the same time reduces retail fixed cost.
“A cloud of dust raising, the flying horse came and the imperial concubine smiled happily, No one knew the Durian came.”
Our dream comes true under Durian Kakak Version 2.0
Under One-Belt-One-Road Initiative, infrastructures and facilities in related countries are upgraded daily. In some way, it is happening to roadside durian stands too.
Old roadside durian stands cannot meet the gourmand requirement due to hygiene issues. Newer generation durian stores, on the other hand, are gaining popularity because of cleaner environment and proper setting up. Eco- durian-tour could be the next trend which allow you eating under durian trees in the near future.
In this round, Durian Kakak upgrades her mini-business model to Version 2.0.
Despite her improvement, however, there are still more “Durian Uncles”------mini farmers and planters living in countryside, and what will happen to their business opportunities?
With more and more capitals are ventured into durian orchard, demand for young durian plants like Musang king durian, especially, will drastically increase. Hence cultivation and nursing of these young durian plants will evadible increase to meet such demand. Durian Uncle could take this opportunity by starting to graft young Musang King durian plant, and then supply young trees, and then sit down, enjoy durian.
42 | PUCM 2nd Anniversary Issue