Page 1 - 355814 Green Scene Spring 2025 (Final)

spring 2025
It’s been a long time coming…

Welcome to the relaunch of the Green Scene Newsletter! This is where we’ll
be sharing company updates, employee spotlights, industry news, upcoming
event information, recipes, opportunities to engage, share feedback, and
connect with your team! We’re incredibly proud of our dedicated team at PJ
Green, and this newsletter is our way of celebrating you — your hard work,
achievements, and the strong community we’ve built together. Get ready to
learn, laugh, and discover more about the amazing people you work with!

– The Green Family

Earth Day & The Printing Industry:
PAGE 14, DAily SEntinEl, Horizons 1, February 28, 2025
STILL GOING STRONG
P.J. Green celebrates a century of innovation and growth Going Green in Direct Mail
BY PHILOMENA LAWRENCE
Special to the Daily Sentinel
TICA — In 1928, Philip James As we celebrate Earth Day, it’s worth noting how the print and direct mail
Green, founder and namesake of
UP.J. Green, Inc., hand-delivered ad-
vertisements and promotional items door-
to-door from his east Utica garage. Almost industry is embracing sustainability. While many think of printing as paper-
a century later, three more generations of
the Green family have faithfully followed
his tailor-made operational hard work blue-
print, culminating in the company’s nom- heavy, modern advancements are making it greener than ever! Here are
ination for the 2024 Business of the Year
award by the Utica Chamber of Commerce.
Currently, Green’s grandchildren — Mar-
ianne Reynolds, Kerry Gradel, and Terence some eco-friendly facts about the industry:
“Rick” Green — co-own the business, which
is qualified as a certified Women Minority
Business Enterprise; their siblings Sha-
ron Catlin and Kristi Zbytniewski are also
integral employees, the latter as manager Sustainable Paper Use – Over 90% of direct mail in the U.S. is printed
of the monthly newspaper New Hartford
Town Crier, a sister company that mails
about 8,000 copies to the town’s residents.
Reynolds’ son, Andrew — P.J. Green’s on recycled or sustainably sourced paper, often certified by the Forest
great-grandson — oversees the printing op-
erations.
Working from its 125,000-square-foot
building at 100 Whitesboro St. in Utica, as Stewardship Council (FSC).
well as offices in Syracuse and Albany, P.J.
Green’s staff of approximately 80 employ-
ees provides customized marketing solu-
tions for clients
“Our in several states. Print Sticks Around – Unlike digital ads that disappear in seconds, print
Services offered
‘customer first’ include printing,
philosophy, database prepa-
leading-edge ration, mailings, Sentinel photos by John Clifford mail is tangible and can be recycled, reducing digital clutter and e-waste.
direct marketing
technology, consulting, and From left, Andrew Reynolds, Terence “Rick” Green, Marianne Reynolds, and Kerry Gradel stand in front of the HP Indigo 12000 at P.J. Green in
Utica, where the company continues to innovate in commercial printing.
and talented, branded (compa-
ny-specific) pro-
dedicated motional items. production equipment; these include cam- Eco-Friendly Inks – Many printers now use soy-based or water-based
staff ensure president Mari- era-based devices for booklet-making and
Company
inserting, resulting in “fail-proof matching.”
that clients’ anne Reynolds Green also stressed that P.J. Green, like
messages are emphasizes P.J. its customers, embraces environmentally inks, which produce less pollution than traditional petroleum-based inks.
delivered to the Green’s efficient, conscious practices, including using For-
multi-faceted
est Stewardship Council’s-certified paper,
right audiences, business model: indicating that it has been responsibly re-
at the optimum “Our ‘customer sourced, processed, and is typically com-
first’ philosophy,
posed of a minimum of 10% recycled con-
time, and at the leading-edge tent. “Some projects require 100% recycled Recycling at Work – About 66% of all paper in the U.S. is recycled, making
best price.” technology, and paper, and we gladly cater to the need,” he
talented, dedi- adds.
— Marianne cated staff en- Notably, as a certified RecycleOne pro-
Reynolds, sure that clients’ gram participant, the company also recy- it one of the most recyclable materials in the world.
P.J. Green president messages are cles paper, cardboard, and press oil — a
delivered to the component of the inks used on-site. Inside
right audiences, at the optimum time, and an impeccably clean supply room, large
at the best price.” recycling bins are used for storing paper,
She acknowledges that challenges the while an impressive Hewlett Packard In- Carbon-Neutral Mail – Some mailing companies offer carbon offset
company faced during the COVID-19 pan- digo oil recycling machine equipped with
demic and its aftermath necessitated inno- several cylinders reprocesses the oil, leav-
vative approaches, such as continuously ing no waste residue. “Our entire printing
contacting paper suppliers to contend with process is environment-friendly,” explains programs, ensuring that every piece of mail sent has net-zero environmental
rampant supply-chain disruptions. During Andrew Reynolds, adding, “We use environ-
a period when many employees preferred mentally safe inks and fluids which do not
working from home, recruiting staff for a P.J. Green Envelope Print Manager Ryan Leroux oversees the production of high-quality produce toxic emissions or waste.”
manufacturing business that requires on- printed envelopes at the company’s Utica facility. P.J. Green’s focus on providing quality impact.
site personnel also proved difficult. Howev- service has secured the loyalty of numer-
er, “We got creative and filled the positions ous customers, including Hospice & Pallia-
with great success,” notes Reynolds. tive Care. Confirms Chief Operating Officer
An increase in using social media and Joanne A. Moskal, “For over 30 years, we
other digital methods as advertising tools, have trusted P.J. Green with our printing Print’s Renewable Resource – Unlike electronic devices that rely on
combined with rising postage costs, direct- and mailing needs. The team goes above
ly impacted mass mailings — an essential and beyond to deliver exceptional service
component of the company’s original busi- and is consistently reliable and responsive.”
ness model. Again, the company adapted Looking toward the future, P.J. Green’s mining for metals and rare earth elements, paper comes from trees, a
its services to meet budget-conscious cus- plans include continued innovative in-
tomers’ needs with more demographically vesting by employing “top-level” talent,
fine-tuned “targeted mailings” that provide combined with adding technology such as
profitable value for their clients’ advertis- software and highly automated equipment. renewable resource that, when managed sustainably, helps absorb CO from
ing investment costs. Affirms company president Reynolds, 2
P.J. Green’s recent addition to general “During the last five years, we have strived
commercial printing focuses on creating to make the company top of the industry. the atmosphere.
both attractive and utilitarian branded pro- Our goal is to continue to provide more effi-
motional products such as tote bags, um- cient service and reduce overhead.”
brellas, stadium seat cushions, and — its Green imagines his grandfather’s impres-
most popular item — pens. States compa- sion of his namesake company today: “He
ny vice president Green, “Sales of these Print Finish Supervisor Mike Pointon ensures quality control at P.J. Green in Utica. surely would not recognize his company,
customized items soared because they are but he would be proud of how generations This Earth Day, businesses can make direct mail marketing even greener by
powerful tools that can showcase compa- expanded its operations to include “large- the Northeast to Utica.” To accomplish this of his family have worked to honor his
nies and raise message awareness.” scale variable printing that few in our region service, it purchased state-of-the-art Indigo name, his company, and his legacy.”
Green pointed out that the company also can offer and brought revenue from all over presses as well as innovative finishing and For more informaiton, go to pjgreen.com. choosing recyclable materials, eco-friendly inks, and responsible printing
Right: Andrew Reynolds, great-grandson of company founder
WELCOME ABOARD! P.J. Green, operates the Indigo printing press at the company’s practices—proving that print and sustainability can go hand in hand!
Utica facility.
Call Us For Your Transportation Needs! SAVE THIS AD!
School and Charter Bus • Motor Coach Company JOE MACRI HOME IMPROVEMENT
Ice & Snow Removal for Roofs, Quick Turnaround!
aracalli Chimneys & Roofs Rebuilt/Repaired • All types of Interior Remodeling
Heating, Plumbing & Electrical • Emergency Roof Repairs
transportation Roofing • Siding • Masonry • Carpentry • Porches
V group Steps & Sidewalks • Basement Waterproofing PJ Green Trivia
SZ-381444 Quick Service • 35 Years Experience • Sr. Discounts!
Phone: (315) 337-0154 • Rome, NY Like Us on Facebook JOE MACRI • 315–336–4176
Did you know that we were featured Q: What is our BUSIEST month of the year?
in the Daily Sentinel? If not, come Hint: In 2024, we mailed over 3.7 million pieces!
check it out in the front lobby! A: OCTOBER