Page 110 - Demo

*=ƒ/"=ю2, ч2% дл êîððåêòíîãî ïðèìåíå- íèÿ ìåòîäà ñîîòíåñåíèÿ öåíû è äîõîäà, òðåáóåòñÿ ïîñòðîåíèå ìíîæåñòâà çàâè- ñèìîñòåé. n2 "!еме..., C!%д=›, (,ƒме...е...,е .*%...%м,че“*%L “,23=ц,,), 3!%"... !=ƒ",2, г%“2,...,ч...%г% !/...*= !ег,%...=, “егме...2= г%- “2,...,ч...%г% %KAе*2= (це...%"%L “егме...2), 2,C= %KAе*2= (%KAем C!ед%“2="л ем/. “е!",“%") , д!3г,., *%2%!/е м%г32 %2л,ч=2ь“ дл !=ƒ- .../. це...%"/. “егме...2%". rC!%?е....../е ›е м%- дел,, " *%2%!/. "/"%д 2“ 3“!ед...е....../е “2=- 2,“2,че“*,е ƒ=",“,м%“2, %2 ме2!,*, %2ел , C% м...е...,ю “=м,. ="2%!%", м%г32 ,“C%льƒ%- "=2ь“ 2%ль*% дл г!3K/. C!,*,д%* ,л, дл C!%"е!*, *%!!е*2...%“2, K%лее “л%›.../. !=“- че2%" д%.%д.../м C%д.%д%м.
«Rule of thumb»25,26
g=!3Kе›.../е ="2%!/ %2...%“ 2 д=....../L ме2%д * ìåòîäàì ðåàëèçàöèè äîõîäíîãî ïîäõî- äà èëè ýêñïðåññ-îöåíêè. m% 2=* ›е, *=* , C!,ме...е...,е “2="*, *=C,2=л,ƒ=ц,,, "=!,=...2/ C!,ме...е..., .2%г% ме2%д= м%г32 K/2ь ,“C%ль- ƒ%"=.../ " “!="...,2ель...%м C%д.%де. q32ь ме-
2%д= дл %C!еделе..., “2%,м%“2, д%.%д.../м C%д.%д%м “"%д,2“ * 2%м3, ч2% е“2ь Cе!"%- ...=ч=ль...% “2=2,“2,че“*, 3“2=...%"ле....../е ƒ=",- “,м%“2, ме›д3 “!ед...еL “2%,м%“2ью ...%ме!= (ARR) , “2%,м%“2ью г%“2,...,ц/.
b/гл д,2 2=*›е =...е*д%2,ч...%, *=* ...=C!,- ме!, “2%,м%“2ь г%“2,...,ц/, "/!=›е......= че!еƒ “2%,м%“2ь K=...*, CеC“,-*%л/27 C32ем 3м...%›е- ..., ее ...= *%л,че“2"% ...%ме!%" , ...= м...%›,- 2ель 100 000.
Šе ...е ме...ее, “Cец,=л,“2/ " г%“2,...,ч...%м K,ƒ...е“е C%льƒ%"=л,“ь .2%L -%!м3л%L, C%*= *%м3-2% " 3...,"е!“,2е2“*%L “!еде ...е C!,- шл% " г%л%"3 C!%"е!,2ь д=......%е C!=",л% C3- 2ем “!="...е..., “% “2=2,“2,че“*,м, д=....../м, % де 2ель...%“2, г%“2,...,ч.../. *%мCле*“%". Âû- ÿñíèëîñü, ÷òî äàííûé êîýôôèöèåíò çàâè- ñèò îò íàáîðà ñåðâèñîâ â îòåëå.
q2%,м%“2ь г%“2,...,ц/ = ADR (ARR)   *%л,че“2"% ...%ме!%" " г%“2,...,це•1000.
«Ýìïèðè÷åñêèå» ìíîæèòåëè, ñîîòâåòñòâóþùèå ðàçíûì êëàññàì îòåëåé
$205 $293
$343
$204
$387 $325
q!ед...е*"=д!=2,че“*%е %2*л%...е...,е " 2=Kл,це C%*=ƒ/"=е2, ч2% C%льƒ%"=2ь“
...%, ...% 2%ч...%“2ь %“2="л е2 ›ел=2ь л3чшег%. l%›...% C!%"е!,2ь ƒ=",“,м%“2ь %2 2е*3?еL “2="*, *=C,2=л,ƒ=ц,, , 3!%"... ƒ=г!3ƒ*, (.2% %“...%".../е C%*=ƒ=2ел,, д=ю?,е ...=,K%лее 3“2%Lч,"/е !ег!е““,%....../е ƒ=",“,м%“2,). d=лее " 2=Kл,це C!,"еде.../ *%.--,ц,е...2/ Cе!е.%д= %2 .2=- л%......%г% м...%›,2ел (1000) C!, ,ƒме...е...,, *%.--,ц,е...2= *=C,2=л,ƒ=ц,, (,C%2еч...%L “2="*,) , ƒ=г!3ƒ*, %2ел .
25 Ïðàâèëî «áîëüøîãî ïàëüöà», â âîëüíîì ïåðåâîäå – «ïàëåö ê íîñó». 26 The Rule Of Thumb Method. Does It Still Hold Weight? Elaine Sahlins.
Stephen Rushmore, Dana Michael Ciraldo, and John Tarras, Hotel Investments Handbook.
Stephen Rushmore Hotel Valuation Thumb Rule. 27 http://smao.ru/ru/magazine/2010/02/20.html.
1266 • l`i• 2017 110 a~kkeŠem| • RWAY
1 ï/ï
Hotel Type (Òèï ãîñòèíèöû)
Median Ìåäèàíà
Mean ñðåäíåå
Rounded Îêðóãëåííî
SD Ñðåäíåêâàäðàòè÷åñêîå îòêëîíåíèå
Ýêîíîìè÷íûå ãîñòèíèöû (Economy)
$711
$720
$700
Ãîñòèíèöû ñðåäíåãî êëàññà (Midscale)
$571
$634
$600
Ãîñòèíèöû ñ ïîëíûì îáñëóæèâàíèåì (Full service)
$932
$948
$900
Äëèòåëüíîãî ïðîæèâàíèÿ áåç åäû è íàïèòêîâ (All-suite without F&B)
$1,016
$1,003
$1,000
Äëèòåëüíîãî ïðîæèâàíèÿ ñ åäîé è íàïèòêàìè (All-suite with F&B)
$792
$910
$900
Ïî âñåì òèïàì (All hotels)
$792
$809
$800
1 2
3
4
5 6
д=....../м, м%›-
Ýêîíîìèêà íåäâèæèìîñòè. Îöåíêà