Page 118 - Demo

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h“.%д ,ƒ C!=*2,*,, “2%,м%“2ь *"=д!=2...%- г% ме2!= д%л, ...,›е “2%,м%“2, *"=д!=2...%г% ме2!= " =...=л%г,ч...%L *"=!2,!е, *=* м,...,м3м, ...= 15% (*%гд= %це...,"=е2“ *!3C...= д%л , "/- деле......= " ...=23!е), ...%, *=* C!=",л%, $ ...= 30$40% (...=C!,ме!, C!, %це...*е дл 3!ег3л,- !%"=..., “3деK.../. “C%!%" " дел=. % ...=“лед%- "=...,,, *%гд= %це...*е C%дле›=2 д%л, ...е“*%ль- *,. Kл,ƒ*,. !%д“2"е......,*%").
Ýìïèðè÷åñêèå ìåòîäû ðàñ÷åòà äîëè
o%“*%ль*3 * %це...*е “2%,м%“2, д%л, C%д.%- д 2 C% C!,...ц,C3 &%2 %K?ег% * ч=“2...%м3[ (C% =...=л%г,, “ !=“че2%м м,...%!,2=!...%г% C=*е2= =*ц,L, *%2%!/L 2=*›е 2!еK3е2 “*,д*, ...= ...е- *%...2!%ль), ...= C!=*2,*е ...е%K.%д,м% %K%“...%- "=2ь "ел,ч,...3 д,“*%...2= ,л, *%!!е*2,!%"*3 ...= C!%д=›3 д%л, " *"=!2,!е.
Ðàññìîòðèì íà êîíêðåòíîì ïðèìåðå, êàê îöåíèòü ðûíî÷íóþ ñòîèìîñòü äîëè " C!="е %K?еL д%ле"%L “%K“2"е......%“2, ...= *"=!2,!3, !=“C%л%›е......3ю " г. l%“*"е (*=* %д...%г% ,ƒ ...=,K%лее !=“C!%“2!=...е....../. “ег- ме...2%" " C!=*2,*е %це...*, %K?еL “%K“2"е...- ...%“2,).
p=“че2 "ел,ч,.../ д,“*%...2= C!%"%д,2“ “Cе- ц,=л,“2=м, ...=шеL *%мC=...,, ме2%д%м C=!.../. “!="...е...,L (C!%д=›). qм/“л .2%г% ме2%д= ƒ=- *люч=е2“ " 2%м, ч2%K/ “!ед, "“е. C!едл%- ›е...,L, ,мею?,.“ ...= !/...*е ...= д=23 %це...*,, ...=L2, 2=* ...=ƒ/"=ем/е C=!/ “!="...е..., $ д"е %д,...=*%"/е (,л, C%ч2, %д,...=*%"/е) *"=!2,- !/, %д...= ,ƒ *%2%!/. C!%д=е2“ цел,*%м, = " д!3г%L C!%д=е2“ д%л .
e“2е“2"е......%, “2%,м%“2ь 1 *".м " C=!е K3- де2 !=ƒ...%L, ...% C%“*%ль*3 "/K!=....../е *"=!- 2,!/ C% “"%,м -,ƒ,че“*,м C=!=ме2!=м (C%ч2,) %д,...=*%"/е, 2% "“е !=ƒл,ч,е " “2%- ,м%“2, %K3“л%"ле...% 2ем -=*2%м, ч2% " %д- ...%м “л3ч=е .2%2 *"=д!=2.../L ме2! C!%д=е2- “ " “%“2="е "“еL *"=!2,!/, = " д!3г%м $ " “%“2="е д%л,.
o!%це...2...= !=ƒ...,ц= " це...е , K3де2 C!ед- “2="л 2ь “%K%L !/...%ч...%е ƒ...=че...,е д,“*%...- 2=, 3ч,2/"=ю?ег% 2%2 -=*2, ч2% !=““м=2!,- "=ем= Cл%?=дь C!ед“2="л е2 “%K%L д%лю,
= ...е ,...д,",д3=ль...3ю *"=!2,!3. j%...еч...%, дл 2%г% ч2%K/ “дел=2ь %K%“...%"=....../L "/"%д % ...=,K%лее "е!% 2...%L “!ед...еL "ел,ч,...е .2%г% д,“*%...2=, ...3›...% C!%=...=л,ƒ,!%"=2ь ,...-%!- м=ц,ю C% ...е“*%ль*,м C=!=м “!="...е..., .
j%!!е*2,!%"*= ...= C!%д=›3 д%л, " C!="е “%K“2"е......%“2, %C!едел е2“ C% -%!м3ле:
0%%
K= 0 $1•100%,
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где 0%% $ “2%,м%“2ь C!%д=›, 1 *".м д%л, " *"=!2,- !е, !3K./*".м; 0%= $ “2%,м%“2ь C!%д=›, 1 *".м C%л- ...%г% C!="= “%K“2"е......%“2, " *"=!2,!е, !3K./*".м.
p=“че2 *%.--,ц,е...2= *%!!е*2,!%"*, ...= C!%д=›3 д%л, " *"=!2,!е C!ед“2="ле... " 2=- Kл,це 1.
Ðèñêè è äèñêîíòû
Š=*,м %K!=ƒ%м, д,“*%...2 * C!%д=›е д%л, C% C!,"еде......%L "/ше -%!м3ле "=!ь,!3е2“ %2 34 д% 39%, ч2% “%%2"е2“2"3е2 ƒ...=че..., м, C%л3че....../м " .%де =...=л,ƒ= !/...*=. Š=*, “%- гл=“...% д=....../м %д...%L ,ƒ "ед3?,. !,.л2%!- “*,. *%мC=...,L, “!ед... "ел,ч,...= C%C!="*, ...= д%лю (д,“*%...2) “%“2="л е2 34%, C% д!3- г,м д=....../м, д,“*%...2 м%›е2 д%“2,г=2ь 40%.
nд...=*% " ! де “л3ч=е" д,“*%...2 д%.%д,2 , д% 80% $ 2=*%е “л3ч=е2“ C!, “е!/. “.е- м=. “дел*, , ƒ=."=2е ›,л%L ...ед",›,м%“2,, %2*!/2%м *%...-л,*2е м...%›е“2"е......%“2, “%K- “2"е......,*%" , !=ƒм/"=...,, д%леL. b“е .2, -=*2%!/ ,ƒ3ч=ю2“ %це...?,*%м , м%г32 K/2ь C%л%›е.../ " Cл%“*%“2ь *%...*!е2.../. ц,-! , ,2%г%"/. “2%,м%“2еL.
o!, !=“че2е “2%,м%“2, д%л, C!, “дел*=. “ ƒемлеL ,л, д%м=м, C%д.%д * %це...*е =...=л%- г,ч.../L. e“л, ...= !/...*е C!ед“2="ле...% д%“2=- 2%ч...%е *%л,че“2"% “дел%* (C!едл%›е...,L) “ д%л м,, ,“C%льƒ3ем ,.. e“л, !/...%* C!%д=›, д%леL %2“32“2"3е2, %C 2ь-2=*, ,дем %2 %K?е- г% * ч=“2...%м3 , !=““ч,2/"=ем д,“*%...2 * C!%- д=›е д%л,.
nд...=*% C!, %це...*е д%л, ƒемель.../. 3ч=“2- *%" ,л, ч=“2.../. д%м%"л=де...,L, *=* C!=",л%, " дел=. % ...=“лед“2"е, $ д,“*%...2 “2!ем,2“ * м,...,м=ль...%L "ел,ч,...е. qдел*, “ C%д%K...%- г% !%д= ,м3?е“2"%м ...е C%льƒ3ю2“ “C!%“%м 3 м%ше......,*%", = !=ƒдел ,м3?е“2"= ƒ=2!=г,- "=е2 ,...2е!е“/ *%...*!е2.../. людеL.
1266 • l`i• 2017 118 a~kkeŠem| • RWAY
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