Page 14 - January 2021 Issue 1

Source:
Amber Horsburgh Music marketing consultant Downtown Records & Big Spaceship alumni Compiled by:
KC Darlin Program Director @ Radiodowntown ca
Ya got the the Gig do you have the the the right colour?
Learning about the the importance of Colour and it’s relation to Musician’s SET for Gigs A A good SET may be quite important for for a a a a a a a a a a a New Artist and yes there are surely many Set Directors especially for for the the the the new artists It is is is a a a a a a a a a a a a a a a real capture in most circumstances In the the the Battle of the the the Sexes and and so much more! Have you you ever seen a a a a a a a a a a a a a a a a a a colour colour and and realized that that you you you spent more more time just looking around a a a a a a a a a a a a a a a a a a web- site that that you you you happened on? It may be be because a a a a a a a a a a a a a a a a a a a a a a dominant colour colour colour has caputred your attention and the information was average might mean it it is a a a a a a a a a a a a a a a a a new colour colour love for you you also Colour could also brighten your your day! This may be in in the back of of your your mind and one is is is is not aware of of of it it but you you you you you just seem lighter somehow when colour is is is is around you you you Most often it it is is is is a a a a a a a a a a a a a a a a a pleasing sensation that may give you you you relaxation or or a a a a a a a a a a a a a a a a a heightened sense of of pleasure For me me me colour is is is an an an attraction and and I I feel joy in in a a a a a a a a a a a a a a a a a place and time that surprises me me me I WANT to look!
What colour attracts the human eye most?
The The green colour was created by by analyzing the the way the the rods and cones in in our our eyes are stimulated by by different wavelengths of of light light The The company found that the human eye eye is most sensitive to light light at at at a a a a a a a a a a a wavelength wavelength of of 555 nanometers—a bright green Which Colour attracts the most?
Red is is the the colour colour of power It gets people’s attention and it it it it holds it it it it which is is why it’s the the the most popular colour colour colour for for marketing Just don’t overdo it! When you you want to be viewed as trustworthy and cool blue is the the colour colour for for you Yellow is the colour of sunshine It’s associated with joy happiness intellect and energy Lavender: A lavender lavender lavender flower flower represents beauty solitude and and admiration The The lavender lavender lavender flowers are a a a a a a a a a a a a a a a a a a token of of grace refinement and and elegance The The lavender lavender lavender blossoms convey a a a a a a a a a a a a a a a message of of a a a a a a a a a a a a a a a feminine beauty Purple: This colour is is associ- ated with the royalty and ceremony Throughout history red red has been the colour of passion romance and and sexual energy Red lips and and and blushed cheeks stimulate arousal A red red dress attracts at- tention and and captures the imagination So for today we now now know that Colour is something to to to to pay attention to to to to and might change your busy day day into just a a a a a a a a a a a time snag moodless of of course because often colour is a a wonder!
Why is Creative Direction important?
The Creative Director’s job is is is arguably more critical today than it it ever has been Why? Because the the predominant methods of music discovery online are visual: Instagram Instagram + YouTube YouTube If you you hear a a a a a a a a a a a a a a a a a a a song on on on on a a a a a a a a a a a a a a a a a a a playlist radio or on on on on TV the the the first places you you you you go (at least in in the the the the US) are Instagram Instagram and YouTube YouTube Without visuals you’re stripping the the the listener of clues as as to why they should take a a a a a a a a a a a a chance on your music Your visuals enhance the the the the listening experience both by guiding the the the the listener to what they should expect from the the the the the artist and facilitating memory memory recall because visual memory memory is is is is stronger than audible — making sure the the the journey doesn’t start and stop on on a a a a playlist 14