Page 24 - Tata Steel One Report 2024-Eng-Ebook HY

Business Operation and Performance Driving Business Towards Sustainability
Corporate Governance Policy Financial Statements Attachments
3. Small Sections
The Company distributes this product via dealers in Bangkok and in selected regions. The Marketing & Sales team regularly interacts with end customers such as tower fabricators and EGAT (Electricity Generating Authority of Thailand) to understand the demand trend and changes expected in product and service offerings that is especially suitable for that project in the future.
4. Special Bar Quality
The Company directly distributes to the manufacturers of bright bar which has various uses such as machine parts, agricultural engine parts, and some automotive parts.
5. Cut and Bend
The Company sells this value-added product via the dealers in Bangkok and in every region and also directly sells to the construction companies and project owners. This product helps the customers to avoid generation of waste at the site and the customers do not need space or skilled manpower to produce the required shapes and sizes.
The Company has created a separate project management team to coordinate with the project owners about production plan and delivery schedule to match with each project site’s requirements. Moreover, the Company has “CAB web ordering”, “Bar-Cut-List service” and “CAB delivery schedule application” to help customers to improve their planning process.
Distribution Proportion
All products are promoted through advertising on both social media, such as Facebook, Line, print media, and offline through billboards in Bangkok and provinces. The Company arranges activities in various forms to create relationship with customers / distributors.
For services, the Company has developed online sales channel (www.BaanClickBuild.com) to reach out to the the end users and has developed application for the dealers and customers (TATA Steel TH connect) to track order status and provide information.
Export Market
The Company regularly exports Rebars and Wire Rods to countries such as Laos, Cambodia, Malaysia, Vietnam, Indonesia, India, Canada, Australia. Total exports during the year accounted for about 20% of the total sales. Many countries have a trend of increasing demand for low CO2 emission products such as countries in EU.
The Company has been granted manufacturing license in accordance with international standards, including BIS (India), SIRIM (Malaysia), ACRS (Australia), and CFP from Thailand Greenhouse Gas Management Organization (TGO). Moreover, the Company has plans to obtain manufacturing license of EPD standard to certify product environmental friendliness.
Channels (Numbers represent %)
2024-25
2023-24
2022-23
2021-22
2020-21
2019-20
Direct Sales
50
50
55
56
51
43
Regional Agent
19
20
17
20
21
22
Agent in Bangkok Metropolitan Region
31
30
28
24
28
35
Domestic Total
100
100
100
100
100
100
Business Environment
According to the Iron and Steel Institute of Thailand, the country’s demand for steel in 2024 was 16.30 million tonnes, declined slightly by 0.2% from the previous year. Import volume was 11.40 million tonnes, at 69.9% of the demand for steel in Thailand, increased by 1.7% year-on-year.
22 Tata Steel (Thailand) Public Company Limited