Page 4 - Business Builder Core VP

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Market Profile
Market development and penetration should form the core focus of all growth activities. Growth should be actively targeted over and above the function of maintaining the current performance. Growth activities should be linked to market opportunities and not resource availability.
1. Implement five existing customer approaches
Increase Market Share
Dominate Growth Markets
Drive out competitors
Increase existing usage
Market Strategy
2. Target selling existing products into new markets.
New geographical markets
New distribution channels
New product dimensions
New market segments