Page 17 - BT Concept Review_IAF

CONCEPT 3
Are you IN?
Every great team has a mascot its player identify with, are proud to wear, and will work hard for. A great mascot can create communities out of strangers and give a sense of belonging to those who wear it. It goes without saying that the need for community is greatest among the young - children of all ages gravite to symbols that unite and that give them common ground with their neighbors. The imagery in this brand does just that.
The International Academy of Flint welcomes all who wish to wear the title of Phoenix. This mascot is emblazoned as much on shirts or hats as it is in the spirits of those who wear them. Why be a bird when you could be a Phoenix? Instantly recognizable, undeniably powerful. International Academy of Flint - WE are Phoenixes.
BRILLIANT TOUCH BRAND REVIEW
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