Page 24 - BT Concept Review_IAF

CONCEPT 4
History of Excellence
Choosing an educational institution is as important a decision that parents and caregivers will ever make for their children. For many families, proximity to highly rated schools is a deciding factor in where to put down their roots, what jobs to take, and even how many children they wish to have. Families seek quality without sacrificing belonging, they want elite without elitism, they look for a history of success without losing personalization - in short they want to know that their child is receiving an education that is respectful of his or her individual needs
- be they social, emotional, or academic - while benefiting from a wealth of experience. The imagery in this brand speaks to that desire.
International Academy of Flint is grounded in traditional - as showcased with the vintage
crest - but is bold in its approach to education - which can’t be missed in the striking colors and powerful pose of the Phoenix. This is an Institute that will develop leaders, demand academic performance, and prepare all students for the future of their choosing all while simultaneously acknowledging the legacy of the city it resides in. International Academy of Flint - your child’s journey begins here.
BRILLIANT TOUCH BRAND REVIEW
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