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STRATEGIC MARKETING PLANING
2020 MARKETING CALENDAR
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JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
Spring Review
Summer Review
Fall Review
Winter Review
Goals (Take 15% off 1/20-1/26)
(Winter)
Flash Friday (Baseball Jerseys)
Employee Appreciation Day Sale
Spring Promotions Launch
Winter Clearance
Hats off to Spring Sale
Flash Friday Sale
Fireworks Sale
Dog Days of Summer Sale
Flash Friday Sale
Retail Ready Sale
Cyber Monday (11/30)
Holiday Gifts
Summer Promotions Launch
Fall Promotions Launch
Winter Promotions Launch
Company Cares
Sustainable Swag
Sales Incentive
New Apparel Ideas
Bags Campaign
Wrap Up
For Winter (Jackets and Hats)
Promotional Schedule Reviews
Corporate Promotions
Seasonal Promo Launches
Awareness Campaigns