Page 2 - SCG brochure

At SCG, we help
clients navigate today’s chaotic, multi-channel communication landscape to strengthen their relationships, reputations, and brands, by integrating messaging across the paid/earned/shared/ owned media spectrum.
SCG Advertising & Public Relations is headquartered in Parsippany, NJ, with satellite offices in Philadelphia, PA, Tampa, FL, San Diego CA, and Atlanta, GA. Since we opened our doors in 1958, we’ve seen a lot of changes in the advertising & public relations industry — and understand that it keeps evolving faster than ever.
The media landscape can be confusing and downright chaotic. Consumers are trudging through a blizzard of 9,000 messages, ads, warnings, and bits of information each day. Content is being created rapidly. Attention spans are shrinking, and are now down to as little as eight seconds.
Wearing just an advertising or public relations hat – or living solely in the digital world – is not enough. It’s about consumers and their needs, not the particular communication discipline you espouse. Integrating multiple communication channels demands that an Agency listens intently, embraces the P.E.S.O. communication model (be open to all forms of Paid, Earned, Shared, and Owned media), and be agnostic to channel.
Our philosophy comes down to a simple reality – to be truly effective in communicating, you must listen, develop messages from the heart, and be open to multiple media forms, sharing appropriately across the entire media spectrum.