Page 6 - SCG brochure

Why PESO?
The PESO model helps organizations tumble silos and integrate paid, earned, shared and owned media forms.
In turn, this enables them to align strategically with how people consume information.Through integration of multiple communication channels, organizations can improve engagement and relationships, while achieving key business objectives.
BRAND
Optimized content Shareable content Engaging content Google Authorship
PAID MEDIA
Facebook sponsored posts Sponsored tweets
Twitter cards
Magazine Advertising Broadcast
Collateral Material Fan Acquisition Lead generation
SHARED
M E D I A
OWNED
PARTNERSHIPS
Charity tie-ins Community Service Co-Branding
SOCIAL MEDIA
Facebook Twitter Linked-In YouTube Pinterest Instagram
PESO developed by Gini Dietrich.
MEDIA RELATIONS
Publicity
Blogger relations Influencers relations Special event support
EARNED
MEDIA
PAID
MEDIA
INFLUENCER ENGAGEMENT
Response to detractors Detractors turned to loyalists Activate loyalists
INCENTIVE
Affiliate
Brand Ambassadors Sponsored content Native Advertising
MEDIA
CONTENT
Create from experts Employer stories Customer stories User-generated content Reviews
Brand journalism
Webinars, videos and podcasts