Page 23 - annual report AUCT 2025_Eng

Business Operation and Operating Results Corporate Governance Financial Statements Attachments
Nature of Business
The Company operates business as intermediary on rendering auction services of all types of property,
including other auctioned-related services to facilitate the owner of the property and the bidder, for instance
transportation service of auctioning properties, procurement of source of funds for the interested people
who participated in auction, by coordinating with the financial institutes.
Property Auction Service
Most of the Company’s revenue derives from broker service fees from rendering property auction
services. Such service or administration fees are mainly collected from the buyers (successful bidders)
while service fees or commission will be charged with the property owners pursuant to the agreed conditions.
The important factors in doing broker business are transparency, fair practice and ability to respond
to the utmost of the needs of the two parties involved: buyers and property owners, whose needs are
different as follows:
Buyers : demand a variety of type and quantity of properties to meet their desire and
budget.
Property owners : want to sell their properties at the highest prices and often choose a broker
company that can attract a lot of bidders in order to get the high potential of
successful sales. The high competition can influence the property price.
Given the different needs above, the Company must focus on acquiring a great variety type and
quantity of properties in order to attract more bidders which will increase the success rate of the auction
and the fair price competition. The Company puts emphasis on providing accurate and complete information
about the assets to be auctioned for easier decision making by the bidder. The Company emphasizes in
delivering speedy and excellent quality services to buyers and property owners to guarantee customer’s
ultimate satisfaction.
Properties for auction by the Company can be classified into three major groups:
1) Automobiles
Auction on automobiles creates major revenue to the Company, accounting for 70 - 80% of its
total revenues. The company provides auction service for every type, make and model of automobile in
all conditions: drivable, undrivable or ruins from accident. There are 2 groups of automobile owners.
บริิษััท สหการประมููล จำำากัด (มหาชน)
Union Auction Public Company Limited
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