Page 42 - Demo_Deal Book
P. 42

   NEW!
BLONDE PERFECTING
PURPLE SHAMPOO
BLONDE PERFECTING PURPLE SHAMPOO
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 BLONDE PERFECTING PURPLE SHAMPOO
Bring out the best in your haircolor with Moroccanoil Blonde Perfecting Purple
For blonde, lightened or grey hair
Shampoo, specially designed for the unique needs of blonde, lightened (including
brunette) or grey hair. Achieving blonde hair can expose underlying yellow tones, just
as lightening dark bases can expose unwanted orange tones. Even grey hair is prone to
Bring out the best in your haircolor with Moroccanoil Blonde Perfecting Purple
yellowness due to pollution, environmental factors and medication. In these cases, the
Shampoo, specially designed for the unique needs of blonde, lightened (including
exposure of underlying pigments may lead to unwanted brassiness and harsh tones.
brunette) or grey hair. Achieving blonde hair can expose underlying yellow tones, just
as lightening dark bases can expose unwanted orange tones. Even grey hair is prone to
yellowness due to pollution, environmental factors and medication. In these cases, the
Blonde Perfecting Purple Shampoo is a sulfate-free, tone-correcting shampoo
exposure of underlying pigments may lead to unwanted brassiness and harsh tones.
that gently cleanses the hair, while depositing violet pigments to counteract yellow and orange hues. The result: brassiness is neutralized and color is restored to its
Blonde Perfecting Purple Shampoo is a sulfate-free, tone-correcting shampoo
ithnatet gnednetldy calepapneseasrtahencheai.r,FwehailteudrepsoAsirtignag nviIoDleTMt ptigemchentos ltogcoy,unwteitrhacpt yoeslliotiwvely charged
and orange hues. The result: brassiness is neutralized and color is restored to its
micro-particles that are attracted to the negatively charged hair fiber, infusing the
intended appearance. Features ArganIDTM technology, with positively charged
antioxidant powers of argan oil deep into the cortex.
micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil deep into the cortex.
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Neutralizes brassiness
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Neutralizes brassiness
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For blonde, lightened or grey hair
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For blonde, lightened or grey hair
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Sulfate, phosphate and paraben-free
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Sulfate, phosphate and paraben-free
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Color-safe
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Color-safe
HOW TO USE
HOW TO USE
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favorite
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favorite
Moroccanoil conditioner.
Moroccanoil conditioner.
In salon: Use to help combat unwanted warmth during lightening service: Apply to clean, pre-toned hair. Leave on for 3–5 minutes. Rinse.
In salon: Use to help combat unwanted warmth during lightening service: Apply to clean, pre-toned hair. Leave on for 3–5 minutes. Rinse.
Key Ingredients
1. ArganIDTM Technology: positively charged micro-capsules are attracted to the negatively charged hair fiber,
 infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair
Key Ingredients
200ml - 41701
$47.95 RRP
42 Prices subject to change. Deals available for 2021 or until sold out. Freight not included. Pictures for illustration purposes only.
MOROCCANOIL EDUCATION SHEETS – HAIR Modified July 2019
1.
and seal the cuticle.
2.
ArganIDTM Technology: positively charged micro-capsules are attracted to the negatively charged hair fiber,
Violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments aso have a satin luster and superior coverage properties.
infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helpin
 and seal the cuticle.
2. Violet Pigments: impart color and visual effect, enhancing depth, dimension and providing a natu
Key Selling Statement
 Blonde Perfecting Purple Shampoo is a tone-correcting shampoo specially created not just for blondes, but for lightened
sheen. These rich, iridescent pigments aso have a satin luster and superior coverage properties.
brunettes and grey hair as well. Its gentle, sulfate-free formula counteracts harsh yellow and orange tones that result in unwanted brassiness.
Key Selling Statement
Blonde Perfecting Purple Shampoo is a tone-correcting shampoo specially created not just for blondes, but for lightened brunettes and grey hair as well. Its gentle, sulfate-free formula counteracts harsh yellow and orange tones that
result in unwanted brassiness.
g to repair ral-looking
$24.00 $21.82 ex gst
inc gst
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