Page 46 - Demo_Deal Book

DRY TEXTURE SPRAY
What type of haMiOrsRtOyCleCsANcaOlIlL fEoDrUCuAsTiInOgNMSHoErEoTSc–caHnAIoRil Luminous Hairspray Medium, Strong and Extra Strong? What type of hairstyles call for using Moroccanoil Luminous Hairspray Medium, Strong and Extra Strong?
DRY TEXTURE SPRAY DRY TEXTURE SPRAY
pray for styles with carefree, texturized y undone styles with touchable texture
ite form a bond between hairs for a texturized nish.
one styles h
LDIRGYHSTHTAOMNPEOSO& DARK TONES
For all hair types
For all hair types
For all hair types
DRY TEXTURE SPRAY
A dry argan-oil infused spray for effortlessl
For all hair types
DRY TEXTURE SP
and long-lasting hold. Use as a finishing s
For all hair types
A dry argan-oil infused spray for effortlessl
volume. Moroccanoil Dry Texture Spray can also be used as a prep to provide
A dry argan-oil infused spray for effortlessly undone styles with touchable texture and long-lasting hold. Use as a finishing spray for styles with carefree, texturized
the foundational grip needed for no-slip braids and updos. A particle matrix
and long-lasting hold. Use as a finishing spray for styles with carefree, texturized volume. Moroccanoil Dry Texture Spray can also be used as a prep to provide
of high-performance resins and zeolite form a bond between hairs for a texturized
A dry argan-oil inAfudrsyeadrgsapnr-aoyil finofrusefdfosrptrlaeyssfolyr uefnfodrtolenseslysutynldeosnweistthyletos uwcithatobulcehatebxletutreexture volume. Moroccanoil Dry Texture Spray can also be used as a prep to provide
the foundational grip needed for no-slip braids and updos. A particle matrix
hold with a dry, garnitdtylofinngi-slahs.ting hold. Use as a finishing spray for styles with carefree, texturized and long-lasting hold. Use as a finishing spray for styles with carefree, texturized the foundational grip needed for no-slip braids and updos. A particle matrix
of high-performance resins and zeolite form a bond between hairs for a texturized
volume. Moroccanoil Dry Texture Spray can also be used as a prep to provide
volume. Moroccanoil Dry Texture Spray can also be used as a prep to provide of high-performance resins and zeolite form a bond between hairs for a texturized hold with a dry, gritty finish.
the foundational grip needed for no-slip braids and updos. A particle matrix
• For effortlessly undone styles
the foundational grip needed for no-slip braids and updos. A particle matrix hold with a dry, gritty finish.
of high-performance resins and zeolite form a bond between hairs for a texturized
• Volumizing
of high-performance resins and zeol
hold with a dry, gritty fi • For effortlessly undone styles
• Long-lasting hold
hold with a dry, gritty finish.
• For effortlessly undone styles • Volumizing
• No-slip, gritty• finFiosrheffortlessly und
• Volumizing
• Long-lasting hold
• Volumizing
• Touchable, non-sticky texture • For effortlessly undone styles
• Long-lasting hold
• No-slip, gritty finish
• Volumizing • Long-lasting hold
• No-slip, gritty finish
• Touchable, n•on-Nstoic-skliyp,tegxrittutyrefinis
• Long-lasting hold
• Touchable, n•on-Tsotuickhyabtelex,tnuoren-sticky texture
HOW TO USE
• No-slip, gritty finish
• Touchable, non-sticky texture
Shake well, hold can 8–10 inches (20–25 cm) away from dry hair and spray in even strokes. Tousle for extra HOW TO USE
HOW TO USE DHvoRlOuYmWeSanTHdOAmoMUveSPmEeOnt.O
Shake well, holdSchanke8w–e1ll,0hionldchceans 8(2–010–2in5chcems ()2a0–w2a5ycfmro) mawadyryfrohmaidrraynhdairsapnrdayspirnayeivneenvesntrostrkoekse.s.ToTousle forreextxratra
LHUOMWI NT O O U U S S E H A I R S P R A Y •KeyRIincegrsetadricehn:tas natural absorbent that draws out excess oil.
y undone styles with touchable texture
RAY
Shake well, hold can 8–10 inches (20–25 cm) away from dry hair and spray in even strokes. Tousle for extra volume and movveomluemnet.and movement.
HD OR YW S T HO A U MS EP O O Key Ingredients
• Protects against UV damage
esidue. Moroccanoi ed
For best results, brush out.
HOW TO USE KFeoyrIbnegsrterdeiseunltsts, brush out.
LUMINOUS HAIRSPRAY
Key Ingredients
Shake well. Spray 6–8 inches (15–20 cm) away from dry roots. Let dry, then massage
MEDIUM, STRONG & EXTRA STRONG LUMINOUFoSr beHst rAesuIlRts,SbrPushRoAut.Y
L K Ue y MI n g r I e Nd i e On t s U S H A I R S P R A Y
MEDIUM, STRONG & EXTRA STRONG
• Argan oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, th
•FSohrRaaikclel hswtaeirlrcl.htSy: pareansaytu6r–a8l ainbcsohrebsen(1t 5th–a2t 0drcamws) oauwtaeyxcferossmoidl.ry roots. Let dry, then massage i
MEDIUM, STRONG & EXTRA STRONG
MEDIUM, STRONG & EXTRA STRONG
• Rice starch: a natural absorbent that draws out excess oil.
•ForAargllahnaoiirl:teyxpteresKmeylyInrigcrhedinietnotcsopherols (Vitamin E), essential fatty acids and antioxidants, th For best results, brush out.
LFi•ogrhtaATlrloghananeisoritl:ypexetrsemely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, t For all hair type•MsORiOceCCstaArNcOh:ILaEnDaUtuCraAlTaIObsNorSbHeEnEtTthSa–t HdrAaIwRs out excess oil.
Modified May 2017
• Argan oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants,
Argan oil-infused hairspray veils hair in a reflective shield of shine
Light Tones
is formulated with subtle violet undertones. Paralleling the concept of the purple “wet” shampoo, this vio Shampoo for Lig
dry hair and spray in even strokes. T ssential fatty acids and antioxidants,
min E), essential fatty acids and antioxidants
ds and antioxidants, iecksyidrueseid. uMe.oMrocroccacnaonoi
ssential fatty acids and antioxidants, tion.
trheefrehsahier.s
ssential fatty acids and antioxidants,
sturizes the hair. mulated NreEfreSshes
• Argan Oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish.
WKehyatIntygpredoifehnat irstyles call for using Moroccanoil Luminous Hairspray Medium, Strong and Extra Strong? What type of hairstyleKesycIanlglrfeodrieunsting Moroccanoil Luminous Hairspray Medium, Strong and Extra Strong?
• Anrgaalln-oOveirl:meixstroemf Meleydriuicmh winilltobceonpefihteerovelsry(dVaityasmtyilnesEa),nedsisnecnretiaslefabtltoywaocuidt sloanngdevaityn.tiMoxisitdbaenftosr,ethoirs anfatetruirraolnowilohrkelps to nourish.
46 What type of hairstyles cParilclefsosurbujescitntogchManogreo. DcecalsnaovaiilaLbulemforin20o2u1 sorHunatilrssopldroauyt. MFreeigdhitunmot ,inSclturdoedn.gPicatunreds fEoxr tilrluastrSatiroonnpgur?poses only.
• Argan Oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish. • fAonr allfl-eoxviebrlemhisotldo.f Medium will benefit everyday styles and increase blowout longevity. Mist before or after iron work
MOROCCANOIL EDUCATION SHEETS – HAIR
• An all-over mist of Medium will benefit everyday styles and increase blowout longevity. Mist before or after iron work
Modified May 2017
• fBouriladiflnegxiubple-shtyolelds.with movable yet firm hold calls for Strong. It can also be used as the foundation before braiding.
esidue. Moroccanoi shes
ates instantly to . The result:
into scalp as you would with wet shampoo.
is natural oil helps to nourish.
nto scalp as you would with wet shampoo.
is natura his natu
estidoure.sTtihcekyresruelst:idue. Moroccanoi feel.
e-salon feel.
F v o o r l u a ml l e h a a i n r d t y mp e o s v e m e n t .
LIGHT TONES & DARK TONES
LIGHT TOKNey EIngSred&ienDts ARK TONES Shake well, hold can 8–10 inches (20–25 cm) away from •KDeyRAIrYnggarnSeOdHiiel:nAetsxMtremPeOly riOch in tocopherols (Vitamin E), e
For all hair types
vFolrumalel haanidr tmypoevs•emAerngta.n Oil: extremely rich in tocopherols (Vita Key Ingredients
• Zeolite: provides grit, texture and odor absorption. LIGHT TONES & DARK TONES • Argan Oil: extremely rich in tocopherols (Vitamin E), e
• Zeolite: provides grit, texture and odor absorp
DRY SHAMPOO
M•oroHccyadnroillyDzerdy SWhahmeapot oPriostaeidnr:yccolenadnitsiionngssparnady tmhaotisintustraiznetlsy
• Argan Oil: extremely rich in tocopherols (Vitamin E), e •ForZaelollhitea:irptryopvie•dsesHygdrriot,lytzexdtuWreheatnPdrootedino:rcaonbdsiotiropntsioand. moi Key Ingredients
and revitalizes hair and scalp to extend the life of your style. For M•oroZcceaonlioteil:DprryoSvhiLdaIemGspgoHroit,iTsteaTxdtOuryrecNlaeanEndSsiondg&osrpDrabyAstohRraptKtinosTnta.Ontly
• Hydrolyzed Wheat Protein: conditions and moisturizes the hair.
ousle for extra
this natural oil helps to nourish.
, this natural oil helps to nourish.
this natural oil helps to nourish.
this natural oil helps to nourish.
this natural oil helps to nourish. lilDry TexxtuturereSpSrpayraleyalveas ves
l Dry Texture Spray leaves l Dry Texture Spray leaves
l Dry Texture Spray leaves
wMithouroltcrac-afinoeilriDcerysStahracmhepso, othis paodwryercfulel acnlesaingsesrpdraisysitphatteisnisntastnatnlytlyretofreshes
Key Selling Statement
a•nd rAHevrygidtarlonizleyOszeihld:aieWrxFKathoernereydmaSstleclPlalhlyrilanoprigtritecotShiyntepa:ixenttceseomtnondecdnothittpeiohlneifrseoaolsnf dy(Vomiutaromsitsyitlnue.rEiFz)e,osremsthsuelanthteiadilr.fatty aci
abasnodrbreoviltalnizdesprhoadirucatnbdusilcdaulp,toleaevxitnegndbetheinldifenofdyuollurestiydluee. .FTohrme urelasuteltd: w•ith uZlterao-lfiitnee: rpicreovsitadrecshegsr,itt,hitsexptouwrerafunl dcleoadnoser radbissoiprpateiosnin. stantly to
Provides long-lasPtrinovgid,epsielocnegy-ladsitminge,npsieocneyadnimdevnosilounmaendwviothlumnoe witehtnorwsetitcokrysrt
Key Selling Statement
hawiirthisuleltfrtar-efifnresrhiceed satanrdchcelesa, nthseisdpwoiwtherafuslilcklye,ajunste-rledfti-stshipe-astaesloinsfteaenl.tly to Moroccanoil Dry Shampoo is a dry cleansing spray that instantly refreshes
absorb oil and prodbuechtinbduialddurpy, gleraittvyinfignisbhehfoinr dpenrofecdtluyllimrepseidrfueect. lTohoeksr.esult: • Hydrolyzed Wheat Protein: conditions and moisturizes the hair. KbehyinSdelalindgry,Sgtaritteymfineinsht for perfectly imperfect looks.
absorb oil and product buildup, leaving behind no dull residue. The result:
Parnodvirdeevsitalolinzge-slahsatinr ga,npdiescaeylpdtiomexntseinodn tahnedlivfeoloufmyeouwritshtynleo. wFoertmour lsatitcekdy r hair is left refreshedMaonrdoccleaanonisleDdrywSithaampsiolkoy,isjuasdt-rlyefct-lethaen-ssinaglosnprfaeyelt.hat instantly refre
•haAirrigsalenftoriel-firnefsuhsedandcleansedwithasilky,just-left-the-salonfeel.
Provides long-lasting, piecey dimension and volume with no wet or sticky r bweithinudltra-dfirnye, grirciteatnysdtfiarnericvsihthaelfiszo,ersthphiaesirpfeaoncwdtleysrcfiaumllppcteolerefaexntcestnedlrotdohiekssli.ifpeaotfeysouinrssttaylne.tlyFotromulat Key Selling Statement
behind a dry, gritwtyithfiunlitrsah-fifnoerrpicersfteacrcthlyesi,mthpiseprofewcetrfluoloclkesa.nser dissip • Argan oil-infused
absorb oil and product buildup, leaving behind no dull residue
•• LeAarvgeasnnoilc-ihnafulksye,ddull residue
Provides long-lasatbinsogr,bpoiiel caendy pdriomduecnt sbiuoilnduapn, dleavvoinlgumbeehinwditnhondoullwr
• Protects against UV damage
hair is left refreshed and cleansed with a silky, just-left-the-salon
•• InPsrtoatnetclytsreafgreasinhhsetasiUraVinsdldeafctmlereafrngesesehsed and cleansed with a silky, just-left-th •behLeinadveas ndoryc,hgarliktyty, dfiunlilsrhesfiodrueperfectly imperfect looks.
•• DLeeoadvoersizneos,clhealvkiny,gdbuellhriensdidtuhe signature Moroccanoil scent
•
Instantly refreshes and cleanses
• ••
Argan oil-infu•seAdrgan oil-infused SiIlnksytafintilsyhrefreshes and cleanses
•
Deodorizes, leaving behind the signature Moroccanoil scent
• •
• Protects against UV damage DPreotdeocrtsizeasg,aleinasvtinUgVbedhainmdatghe signature Moroccanoil scent
Silky finish
• Leaves no chalky, dull residue
• SLeilkayvefinsisnho chalky, dull residue
• Instantly refreshes and cleanses
HOW TO USE
• Instantly refreshes and cleanses
• Deodorizes, leaving behind the signature Moroccanoil scent
• Deodorizes, leaving behind the signature Moroccanoil scent
SHhaOkeWweTll.OSprUayS6E•–8Sinilkcyhefinsis(1h5–20 cm) away from dry roots. Let dry, then massage into scalp as you would with wet shampoo.
Shake well. Spray 6–8 inches (15–20 cm) away from dry roots. Let dry, then massage into scalp as you would with wet shampoo.
HOW TO USE
Fo•r beSsiltkryesfiunltis,hbrush out.
Shake well. Spray 6–8 inches (15–20 cm) away from dry roots. Let dry, then massage into scalp as you would with wet shampoo.
MLigahinttaTionninegsthe integrity of light tones can sometimes be challenging. Moroccanoil Dry Shampoo for Lig
l oil helps to nourish. ral oil helps to nourish.
ht Tones
this natural oil helps to nourish.
let-infused ht Tones
ight Tones let-infused
itohliest-ninaftusreadl oil helps to nourish. oo for Light Tones
o, this violet-infused ibrancy and shine.
mediately after
ibrancy and shine. poo for Light Tones
vmibarainntacyinaingd shine. mediately after onoa,tutrhailsvvibioralnecty-iannfudssehdine.
mediately after
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down immediately after
, maintaining
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down immediately after ll residue, maintaining
Maintaining the integrity of light tones can sometimes be challenging. Moroccanoil Dry Athragtafingohitls-ifnrifzuzseadndhahiursmpirdaiyty,veyielst bhrauirshinesaoruetfleactsiivlye wshitiheoldutoaf nshy ine
• Rice starch: aLignhattuToranleas bsorbent that draws out excess oil.
foMrmauinlataihneinlpgs tthoebiantlaegnrcietLybUorfaMlsisgihnINtestosOnaensUdcbaSrninHsgomAoueItRitmhSesPbbeRestAcihnYallilgehntgtionnge.sM. oroccanoil Dry
Argan oil-infused hairspray veils hair in a reflective shield of shine
is formulated with subtle violet undertones. Paralleling the concept of the purple “wet” s
tflhaaktyfirgehsitdsufreiz.zNaonnd-shtiucmkyidfoityr,myueltaboruffsehressaoluotnega-lsailsytinwgithouldt .any A•isrgfoaArnmrgouaillan-tienodfiulw:seiethdxtsrhueabmitrleseplyvriaoriylcehvt euiinlsdteohrcatoirnpeihnse.arPoarlresafl(lelVeciltitanivgmetihnsheEice)o,ldnecsoesfpestnhotifantelhfeapttuyrapcleid“swaetn”d thMaOt fiRgOhCtsCfrAizNzOanILdMEhaDuinmUtaMCidinAiitEnTy,gIDOytheNIetUbiSnrMtHuesgEhrE,ietTysSofT–uliRtgHehOAtaItsoRiNlnyeswGcitahno&suotmEaenXtyimTeRs bAe cShaTlleRngOingN. MGoroc
formula helps to balance brassiness and bring out the best in light tones. flAavkayilarebsleidiune.thNreoenf-ostrimckuylafotiromnus:laMoefdfeiursma, Slotrnogn-glasatnindgEhxotrlad.Strong.
DtMhfaoaortmkdififiuTgeolahdnthMseesfalrpyizs2zt0oa1n7bisdalfaohrnumcmeuliabdtreiatdys,swiynitehetsbsurbautnlsedhvebiosrlienotgutnodeuetartsohilneyebsw.eiPstathrioanullletiglianhngt ytohenecso.ncept of the pur
fl a k y r e s i d u e . N o n - s t i c k y F o f or r a ml l u h l a a i r o t f y f pe r e s s a l o n g - l a s t i n g h o l d .
Available in three formulations: Medium, Strong and Extra Strong. MOROCCANOIL EDUCATION SHEETS – HAIR
Traditional dry shamfoprmooulafohrmelpuslatos rbeamlaanicne ibnrathsseinheassiraannddbrleinagvoeuat twhehibtesrteinsidliguhet thoanet sd.imi flLaigkyhrteTsoidnues. Non-sticky formula offers a long-lasting hold.
DAvaarkilaTboleneins three formulations: Medium, Strong and Extra Strong. •MoOdFRigfiOehdCtsMCfrAaizyNz,2O0re1ILp7eElDs UhuCmAiTdIiOtyN SHEETS – HAIR
MDoarorckcTaonnoielsDry Shampoo for Dark Tones is formulated with ultra-fine rice starches that Available in three formulations: Medium, Strong and Extra Strong.
TrMaodditifioendalMdary 2sh0a17mpoo formulas remain in the hair and leave a white residue that dimi •MaFLieingathavteisnsfirnizgoz,flthraekpyDienrlaetserskhgidurTuimoteynideoistfylight tones can sometimes be challenging. Morocca
beTrinagditmioansasladgreydsihnatomtphoeoscfoarlmp.uOlanscremacatiinvaintetdh,ethiasiirnastnadntlleyadviessaipwathinitge rfoesrmiduleathleatvdeism Argan oil-infused hairspray veils hair in a reflective shield of shine
M•oroFicgchatnsofrilizDz,ryreSphealms hpuomoifdoirtyDark Tones is formulated with ultra-fine rice starches that • • Mi s O f L I o mR e r a Omp v a C u e r s l Ct a s n A t a e o N d b fl O e a w a I k i L u t y T h t E r i r a f e D s u d s u l U i i t b d i s Co h t u n l A i e e a n T l e v I d i O o r y l N e s h t S a u H m n E p d E o e o T r S t f o o – r n m e H u s A l . a I s P R a r e r m a a l l i e n l i i n n g t h e t h h e a i c r o a n n d c e l e p a t v e o f a t w h h e i t p e u r e r s p i d l e thMeonraotcucralnroicilhDnreyssShaanmdtpdhoaimtofiefgnohsrtisoDfnraizrozkfaTndodanrhekusmtoiisdnifetoys,r.myeut lbarutesdhews iothutuelatrsaily-fiwnitehoruicteansytarches tha
b•einLgFeimagvhaetsanfrgoizezfld,airkneytoprethlssiedhusuceamlpid. iOtynce activated, this instantly dissipating formula leaves Modified May 2017Moroccanoil Dry Shampoo for Dark Tones is formulated with ultra-fine rice st
•formINmoupnla-rsthtsiceaklpyb,sebtaroustbihfaualbaslnehcinfeoerbmraulsasiness and bring out the best in light tones.
being massaged into thfleaksycarelspid. uOe.nNceona-scttiicvkaytfeodrm, tuhlaisoifnfesrtsanatloyndgi-slasisptiangtinhgoldfo. rmula leave
t•he nImatpuarartlsriachbneeasusbtaeifinundlgsdmhiiamnsesangseiodninotof dthaerksctaolnp.eOs.nce activated, this instantly dissipating for • Leaves no flaky residue
• Non-sticky, brushabAlevafiolarbmleuilnathree formulations: Medium, Strong and Extra Strong. the natural richness and dimension of dark tones.
• Non-sticky, brutshheanbalteurfaolrrmichunlaess and dimension of dark tones. • Imparts a beautiful shine
Dark Tones
HOW TO USE
• Fights frizz, repels humidity • Non-sticky, brushable formula
Traditional dry shampoo formulas remain in the hair and leave a white residue that diminishe HOW TO USE • Leaves no flaky residue
HMooldroccacna1n0oilnDchreysS(h2a5mcpmo) ofrofomr hDeardk aTondnessprias yfornmdurlya, tsetydlewdithauir.ltra-fine rice starches that brea HOW TO USE • Imparts a beautiful shine
Hold can 10 inches (25•cmN)ofnro-smtickhy,ebardusahanbdlespforramyuolan dry, styled hair.
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being massaged into the scalp. Once activated, this instantly dissipating formula leaves no du
HOW TO USE Key Ingredient
Hold can 10 inches (25 cm) from head and spray on dry, styled hair.
the natural richness and dimension of dark tones.
Key Ingredient
Hold can 10 inches (25 cm) from head and spray on dry, styled hair.
• Argan Oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish.
Key Ingredient
HOW TO USE
• Argan Oil: extremely rich in tocopherols (Vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish. Hold can 10 inches (25 cm) from head and spray on dry, styled hair.