Page 12 - Inform December 2019
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Update
On 19-23rd June we attended Taste of London at Regent’s Park for the 3rd time.
With a new location and a new stand, we engaged with many more consumers than previous years, focusing on our key messages of No Palm Oil
and sampling our Rich Roast Peanut Butter.
We had a much stronger offer than other nut butter brands
this year, sampling our Rich Roast Peanut Butter in brownies, on rice cakes, apple slices and our Peanut Butter Coffee. We also offered free mini jars of Rich Roast and sold almost £5k of Peanut Butter over the course of the show.
Consumer feedback was extremely positive and all our sampling activity went down extremely well, particularly the peanut butter brownies.
Over the five days 20,000 consumers’ sam- pled products and we reached 45,329 people across our social media, delivering against our objectives and driving strong engagement with current & new Meridian consumers.
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