Page 16 - Inform December 2019

WKD PINK
In a bold step that delivers a unique WKD take on the biggest trend in the alcohol category, SHS Drinks launched a 4% ABV WKD Pink Gin flavour RTD.
WKD Pink combines all the complexity of gin with all the simple approachability
of WKD. The new spirit-inspired product
has everything consumers expect from WKD: fun, personality and accessibility. This is pink gin approached the WKD way; it’s an exciting innovation for Gineration Z consumers that gives RTD drinkers a fun, WKD-style twist on the pink gin craze.
Since its launch on the 17th July WKD Pink has been making waves, with listings secured in a range of supermarkets:
• Tesco, 700ml - 2269 stores from 10th September • Asda, pink 10 pack - 346 stores from 1st October • Morrison’s, 700ml - 446 stores from 28th October • Sainsburys, 700ml - 248 stores from 14th October
Asda
We have also created a Pink Popworld Exclusive (10 pack) for Asda. 30,000 packs are available in 300 + Asda stores, with each pack offering consumers free entry to Popworld.
Tesco
Promotional activation of 450 aisle fins across Tesco stores will help drive visibility and point of purchase.
Social Media
A pink frenzy will blanket our social media channels, driving consumer engagement with fun competitions to win WKD Pink.
On trade
Turning Popworld Pink
WKD Pink will be
taking over the top six
performing Popworld
sites with activation
events featuring branded gum
ball machines. Pink back bar displays in
all outlets will also drive awareness and sales of WKD Pink.
Dreaming of a Pink Christmas
This Christmas we are dreaming about a pink Christmas! On social media we will be encouraging a pink party vibe that will drive awareness and engagement with WKD Pink. Point of sale kits
will be distributed across venues heroing Pink, to encourage sales over Christmas.
SHS Drinks
Update
16
We are offering one lucky reader the chance to win a case of WKD Pink, a bottle of Pink Gin & chocolates and an exclusive WKD Pink T-shirt!
To be in with a chance of winning simply answer the following question: What date did WKD Pink officially launch?
Email your answer to the above question to informcomp@shs-group.co.uk The closing date for entries is Friday 27th December. Good Luck!
COMPETITION TIME - Join in the WKD Pink Launch Celebrations