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“We try to break through that by being consistent when it comes to trust and reliability.” Mr Prideaux described the new reality in which there is constant pressure to produce content, as one where there was a need to balance swift delivery with accuracy and thoughtfulness. In an age of fake news, trust is more important than ever. “The majority of Americans now trust Facebook less than they trust the government,” said Mr Menon. “Focusing on things that matter and taking a heavily curated approach, that will always matter.” “We are now having to be fact-checkers for both sides of the political spectrum,” said Mr Defterios. “That wasn’t a role we had to play. We would report the facts and allow readers to make up their own minds. It’s now our responsibility to make sure that our populations are educated on both sides \[of an argument\].” Speaking from the floor, HE Saif Saeed Ghobash, Undersecretary of the Department of Culture and Tourism - Abu Dhabi, pointed to the importance of educating the public and promoting media literacy. “In a world where Americans are exposed to 12 hours of media a day, there needs to be efforts to promote media literacy,” said HE Ghobash. “This is a cultural summit and there is a big responsibility on the world of media to help spread and preserve culture and heritage that isn’t going to be paid for by advertising dollars. What the threshold is that you choose to invest as organisations on public service is part of the conversation to come.” 27