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  to pro table growth (Park, 2012).’ The root of this paradigm shift of greater integrated strategies may be found further back the relationship framework. With
a different approach to the relationship orientation and recognition of a more equal or less hierarchical
References
collaboration can lead to greater integration across the entire supply chain, resulting in superior supply chain performance. Finally it is worth noting, according to Albert Einstein “In theory, theory and practice are the same. In practice, they are not.”
 Berglund, M, Laarhoven, P v, Sharman, G and Wandel, S (1999) Third-Party Logistics: Is There a Future? The International Journal of Logistics Management, 10(1), 59-70.
Blois, K (2000) The Oxford Textbook of Marketing. Oxford University Press, United Kingdom.
Christopher, M (2005) Logistics and Supply Chain Management. Pearson Education limited, Harlow, United Kingdom.
CSO (2014) Business in Ireland 2012. Retrieved from http://www.cso.ie/en/index.html [4 March 2015 .]
Davidson, H (2005) The Committed Entreprise. Taylor and Francis, United Kingdom.
European Commission (2014). A Partial and Fragile Recovery. Retrieved from http://ec.europa.eu/enterprise/policies/sme/facts-  gures-analysis/performance-review/ les/supporting-documents/2014 [July 2014]
Gattorna, J (1998) Strategic Supply Chain Alignment: Best Practice in Supply Chain Management. Gower Publishing Limited, Hampshire, United Kingdom.
IRHA (2012) Working Paper: Irish Road Haulage Association, Meath, Ireland.
Panayides, P M and So, M (2004) Logistics Service Provider ∑ Client Relationships. Transportation Research Part E: Logistics and
Transportation Review, 41(3), 179-200.
Park, D. (2012) Business Strategy (As part of the Business Strategy module within the MSc in Supply Chain Management), National
Institute for Transport & Logistics, Dublin.
Payne, A, Ballantyne, D and Christopher, M (2005) A Stakeholder Approach to Relationship Marketing Strategy: The Development
and Use of the “Six Markets” Model. European Journal of Marketing, 39(7), 855-71.
Sweeney, E. (2007) Perspectives on Supply Chain Management and Logistics. Dublin, Ireland: Blackhall Publishing.
 LINKLINE PROFILE:
  Ms. Julia Olan
    Name:
Julia Olan
     Job title:
Finance and Administration Executive
    Company:
CILT
    How Long have you been with CILT:
One year and 10 months.
     Quali cations:
HBD in Accuonting and Audit, Diploma in Industrial Accounting, MIATI.
     Main responsibilities (max 20 words):
Preparation of the  nancial reports, budget analysis and management accounts. Of ce administration work.
    Most interesting part of job (max 20 words):
Dealing with students and members of the Institute, attending the events.
     Most tedious part of job (max 20 words):
Collection of the tuitions fees from students.
    Favourite form of transport & why:
Train – it is fast, comfortable and punctual.
    How do you commute to work?
Bus and Train.
    How long is your commute to work?
1.5 hour one way.
    What make of car do you drive?
VW Bora
    What are your hobbies & interests?
Reading and travelling, cooking.
     Favourite books:
Gone with the wind/Margaret Mitchell and Pride and Prejudice/Jane Austen.
     Favourite food:
Moldavian traditional meals with a glass of Moldavian red homemade wine.
     48 The CharTered InsTITuTe of LogIsTICs & TransporT
 SME 3PLS














































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