Page 57 - TKZN Annual Report 2023/2024

Tourism KZN also participated with the RDC in the AVIADEV Africa 2023 aviation event that took place in Kenya in June 2023 to drive tourism, trade and investment. AVIADEV is an initiative that is dedicated to growing connectivity to, from and within the African continent. It is a combination of seminars, panel discussions, meetings and networking sessions. This year the theme for AVIADEV was diversifying revenue, building resilience and was centered around maximizing airport revenues through properties and real estate surrounding airports.
LINKING PERFORMANCE WITH BUDGET
PROGRAMME
2022/23
2023/24
Marketing
Budget
Actual Expenditure
Variance
Budget
Actual Expenditure
Variance
R’000
35 435
37 247
(1 812)
46 134
43 478
2 656
Measurable objective
Programme Performance indicator
Annual Target (APP) 2022/23
Actual Performance
Variance
Comments
KZN recognised nationally and internationally as a leading must visit destination
Number of trade engagements for destination promotion
8
27
+19
Post COVID19 more market regions have returned for business therefore the entity seize any arising opportunities as well as leveraging from trade relationship.
Number of seasonal domestic campaigns implemented
4
4
0
Achieved
Increased volume
of tourists and the value they add to the economy
Number of partnerships established to drive conversion
2
8
+6
In Quarter two, TKZN was given a marketing platform by Hollywood Bets. Collaborated with South Africa Tourism to feature KZN in a marketing video.
Collaborated with KZN Film to host international producers.
Number of tourism deals promoted
60
138
+78
The entity persuaded trade to package tourism deals in line with specific seasons to attract visitors.
TOURISM KWAZULU-NATAL ANNUAL REPORT 2023/2024 55