Page 60 - TKZN Annual Report 2023/2024

Promoting Township and Rural Tourism
The Convention Bureau is aware of the need to develop township and rural tourism opportunities in KwaZulu-Natal, unlocking additional destinations and activities for both local and international tourists.
In line with such thinking, the Convention Bureau actively encourages event organisers to incorporate pre- and post-event tours to township areas and rural attractions in an effort to spread economic benefits and to make this province’s tourism sector increasingly inclusive.
Prime examples of such inclusivity included foreign Government Ministers attending the AfCFTA and World Business Angels events being taken on tours of game reserves, heritage sites and cultural experiences in townships.
LINKING PERFORMANCE WITH BUDGET
PROGRAMME
2022/23
203/24
Convention Bureau
Budget
Actual Expenditure
Variance
Budget
Actual Expenditure
Variance
R’000
22 168
20 482
1 686
19 868
17 910
1 958
Measurable objective
Programme Performance indicator
Annual Target (APP) 2022/23
Actual Performance
Variance
Comments
Number of bid proposals submitted
Number of bid proposals submitted for hosting events in the provinces
45
94
+49
The target was exceeded to available opportunity
Number of Africa focus roadshow conducted
4
4
0
Achieved
Number of business events hosted
20
33
+13
Due to opportunities from partnerships, the entity exceeded the planned target
Number of black- owned SMME interventions
Number of interventions to support black-owned business events SMMEs through mentorship
4
6
+2
The entity ensures global competitiveness of SMMEs in the province.
58 TOURISM KWAZULU-NATAL ANNUAL REPORT 2023/2024