Page 36 - Oxford 10 Step Manual

Step-By-Step
Selling System
6. Glass Alternatives
Goal #1:
Eliminate the objection of wanting to shop around
Goal #2:
Get the customer thinking by doing price conditioning
Goal #3:
Show the difference between your products and the other 99% of the market
Knowledge Is A Valuable Tool!
The sale is the natural conclusion to the successful completion of these ten steps.