Page 57 - Bristol 10 Steps 2-in-1

STEP 7-
PRODUCT DEMONSTRATION
“For a few dollars more, we build into every window
a security system that in some ways is better than sophisticated systems for which folks pay thousands of dollars.”
“When I ‘throw’ this steel lever, four hardened steel bars lock this window into place. One in each side, and two right into the face of the top sash. (Point these out to the homeowner) It’s like a safe door when you spin the handle.”
“Take a look as I lower the sash. You can see the four locks move.”
“And remember, every screw that holds this locking device in place is fastened into our revolutionary reinforcement bar for ultimate screw retention. Not just hollow vinyl like the cheaper windows.”
“Amazing isn’t it? And
please remember these security features too:
All Bristol windows are triple glazed with American made float glass. It’s stronger than drawn glass and, with three pieces, it is harder to break through.
“The Bristol Frame is much stronger than any all-vinyl window. No smashing or breaking the material to get in.”
“Full wall-to-wall interlock. No Slim-Jim entry here, and it adds to our energy
efficiency. The hollow-vinyl,
telescoping frame that the
competition uses can’t do this.”
“The crooks can’t see the locks from the outside. They don’t even know where to
“Think about it: Many folks have paid from $2,000 to $4,000 or more for a security system to be installed in their home. Then they pay a monthly monitoring fee of from $25 to $50 to let them know when someone has already broken into their home.”
“We do it better for a lot less...WE KEEP THEM OUT IN THE FIRST PLACE!”
“Check out the security feature we put in every window in the Bristol collection. We call this the Quattro-IV Security System.”
[Slide the cover off and expose the Q-IV Locking System. Explain to customer that this can not be done on a regular window but for explanation purposes the sample is made this way.]
Knowledge Is A Valuable Tool!
The sale is the natural conclusion to the successful completion of these ten steps. 60