Page 145 - CBA 1985 YEARBOOK

Juniors Pay to Say “I Want My MTV” .
In millions of homes across America, the hottest thing on the tube for the past three years has been Music Television.
ing the 60’s and early 70’s. Year after year the record industry was experiencing declining re­ cord sales. MTV pumped new life into the music scene by pro­ viding a new medium for musical
cides what videos to put on the air.
In light of this, many music re­ viewers are critical of MTV’s re­ cent monopoly of music. Many say that the musical quality has recently suffered since more em­ phasis is put on the visual aspect than the song itself. But Ted Borsky, another Junior, com­ mented: “ MTV is a total waste. Groups like Motley Crue and Twisted Sister haye no aesthetic musical quality at all.’’ Some people object to the excessive amount of violence and sexual overtones which many of the vid­ eos present.
Others do not; junior Pete Shepardson, said: “ I love the gratuitous sex and violence” .
Despite this, MTV remains the most exciting and popular medi­ um for musical expression among the musically enthused CBA student today.
It would be nearly impossible
to find a teenager who has not
seen the likes of such Rockin’ expression.
groups as The Police, Talking As Stan Lukasz observed: Heads, and U2 performing their “ Well, just listening to the radio videos night and day, everyday utilizes only one sense, it’s like on MTV. being blindfolded at a football
Music Video is just what the game. MTV combines both sight
name implies, video clips set to the music. Sometimes the vid­ eos are in concert footage of the groups performing their songs. Other videos combine film of the band with conceptual images and ideas. Many are further en­ hanced by the use of modern
technology as computer graph­ ics.
From the mid 1970’s until the emergence of MTV in 1981, mu­ sic had been lacking that special something which gave it the cre­ ativity and vitality that it had dur­
and sound.’’
Many of today’s more popular
bands owe their success to MTV. Groups such as The Fixx, Duran Duran, and Men at Work were unknown to the American music market when MTV first in­ troduced these bands to its vast audience. MTV’s impact has been so great that in order to have a hit song, today’s per­ formers must release a video­ clip to go along with it. MTV makes or breaks the popularity of a new song because it de­
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Marc Jones Michael Julian Michael Kavanagh Michael Kelly Timothy Kelly
Jeffrey Kline Christopher Lawson John Lucas
David Luczyski Stanley Lukasz
Robert Lyons Swiat Makohon Brian Mallory Michael Manley Luke Masouras