Page 7 - Taklamakan Anglo-Chinese Expedition 2018 .docx

SPONSOR BENEFITS
SPONSORSHIP ENGAGEMENT WITH THE EXPEDITION AND THE BELT AND ROAD INITIATIVE
Red Route = Road
Blue Route = Belt
Belt - The Maritime Belt, a coastal route - Road The Silk Road,
There is clear brand association with the Belt and Road initiative, which is being sponsored by the Chinese Government.
. The Taklamakan sits at the very western edge of China and is central to this
strategic imperative for China and its development in the next 10-20 years Part of the
aim of the initiative is to integrate the region into a cohesive economic area through
increasing cultural exchanges and future trade opportunities.
We offer
significant opportunities for sponsors to engage with the high profile focus of
POLITICAL/GUANXI
SOCIAL MEDIA
Social media channels including China’s platforms are used to maximise social media gains and brand exposure with global audiences.
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TAKLAMAKAN
the Chinese Government on the Chinese Belt and Road development initiative
Supporting the expedition offers a unique opportunity to engage with high-level
Chinese & UK contacts, within the network set up by our expedition and as part of
the Chinese Belt and Road development initiative.