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PHASE 2: THINK MISSION CRITICAL
RESEARCH & QUOTES
LARRY OSBORNE | INNOVATION’S DIRTY LITTLE SECRET: WHY SERIAL INNOVATORS SUCCEED WHERE OTHERS FAIL
“Serial innovators don’t fall into the tinkering trap. They don’t try to x everything that’s broken or improve things that aren’t running perfectly. Instead, they focus on xing the things that will make the biggest di erence.”
INFLUENCER: THE NEW SCIENCE OF LEADING CHANGE
“Diagnose before you prescribe. Anything else is malpractice. Most leaders fail to take this essential step and simply throw together an in uence strategy they believe should work under any circumstances.”
“Success relies on the capacity to systematically create rapid, profound, and sustainable changes in a handful of key behaviors.”
“Master in uencers know that it takes only a few behaviors to create big changes in the results they care about. To do so, they look vigilantly for one or two actions that create a cascade of change.”
THE 4 DISCIPLINES OF EXECUTION: ACHIEVING YOUR WILDLY IMPORTANT GOALS
“To succeed, you must be willing to make the hard choices that separate what is wildly important from all the many other merely important goals on your radar.”
“In determining your wildly important goal, don’t ask “What’s most important?” Instead, begin by asking “If every other area of our operation remained at its current level of performance, what is the one area where change would have the greatest impact?”
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