Page 31 - August 2020 Inform (H200)

SHS Sales & Marketing
GB
new business opportunities within Lidl, Morrisons
and Bestway.
Adherence to UK industry quality standards is an essential aspect of our business and in spite of lockdown we have successfully conducted
a remote audit for our BRC Agents and Brokers and secured certification for another year.
HEALTHCARE & HOUSEHOLD
With an increased demand for pain relief medication and products during lockdown, recent figures show that Covid-19 has driven strong year-on-year category growth.
This increase in sales has been supported by distribution growth with 43,040 new distribution points secured during lockdown. With all six brand owners reporting double digit distribution growth.
Other notable successes include the listing of Nivea Sun Adult Clip Strips in over 500 Shell Stores. Nivea Sun Clip Strips, Deodorant, Nivea Lip, Nivea Soft and Elastoplast will also feature in BP. Elastoplast is now available across 350 Iceland stores and the Vileda Turbo Mop and Bucket range appears across 30 Costco depots.
NPD also played a role in driving growth with the launch of a new premium offering of Vanish Gold Powders and a bigger pack of Vanish Pre Wash Spray providing better value for customers. Nivea Hand Sanitiser, packaged
in a 55ml bottle, will also be available in WH Smith Travel, Spar, Bestway and Booker. Meanwhile, this month two new anti-bacterial hand sanitiser products will join the SHS family - Dettol On The
Go which will feature in WH Smith Travel, Spar and BP once stocks are available.
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GROCERY & CONFECTIONERY
The last six months have been unlike any other in our lifetime. Despite the challenges the ‘new normal’ has presented, the Grocery team has remained steadfast, working together to deliver a fantastic first half.
Terry’s Chocolate Orange
Q1 sales within ICC for 2020 YTD have been incredible. To date ICC has shipped significantly ahead of the sales benchmark provided by Terry’s. This has been achieved by delivering against a commercial strategy to grow ‘All Year Round’ sales of the core range to make Terry’s Chocolate more accessible to more consumers, in more distribution points and fit for purpose formats.
Pivotal to this has been the successful launch of the 90g Tablet bar within the wholesale channel. The team was first to market in accounts such as UNITAS, Parfett’s, Dhamecha and Filshill selling enough bars to stretch from London to Paris!