Page 30 - IPC Asia Pacific 2019-20 Business Review
P. 30
The environment
Changing customer expectations
Less face face to face face Traditional face-to-face gave way to digital ordering in in the second half of the year due to COVID-19 and is predicted to continue
Larger basket size
Basket size
increased particularly through the non- traditional channels to market
Loyalty to brands
Consumers loyalty towards brands
has increased due to their expectations
on on the ability to consistently source food
30 IPC Asia Pacific Business Review 2019-20
