Page 12 - Marketing Brochure for Partners

Marketing Strategy and Planning
Having a well thought out marketing strategy and marketing plan is essential for business success and will save cost in the long run. But what is the di erence between marketing strategy and marketing plan.
Marketing Strategy - a marketing strategy sets out the goals and objectives you need to achieve. Your marketing strategy is a direct output from your business goals. Your business goals and your marketing strategy go hand-in-hand.
• Marketing strategy consists of:
✓ The “what” has to be done
✓ Inform consumers about the product or service being o ered
✓ Inform consumers of di erentiation factors
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