Page 2 - Strategy Presentation
P. 2
Introduction
MTM werecommisionedbyAbberleyHalSchoolinWorcestertounderstand the m arketscur rently served by the school,how w el lthey are doing from them , andwherethereispotentialtoenhancerecruitment.
Inordertounderstandyourmarkets,wehaveusedouruniquecatchment analysistoolto:
1.Understandthelocationsandtraveltimesofcurentfamilies 2.Understandthelifestylesofcurentfamilies 3.Definerealisticcatchmentareas 4.Detailthemarketsizefortargetagechildrenwithinthe catchmentsintherelevantagegroups 5.Estimatethemarketsizeoftargetchildrenwithineach Neighbourhood(c130households)andPostcodeSector(c2000 households)withineachmarket 6.Projectthepopulationchangeofthetargetmarketswithineach catchmentto2029
7.Analysetheroltrendsofcompetitors 8.Suggestbusroutestoimproveaccestothesite
Ifyouhaveanyquestionsorqueriesregardingthisreport,pleasedonothesitate togiveusacalon01502722787.
