Page 40 - Strategy Presentation
P. 40
Conclusion
CurentAbberleyHalpupilsarescateredthroughoutthe20minutetraveltime,with otherpocketsfurtherafieldinareassuchasWorcester,Ludlow andtowardsHampton Loade.Nurseryandpre-preppupilstravelsimilardistances(88%within30minutes)
w h ilst P re p d a y p u p ils sh o w a sm a l le r p ro p o rtio n w ith in 2 0 m in u te s b u t a la rg e r proportionwithin30minutes.20%ofboarderstravelformorethananhourtothesite. AnalysingthetraveltimesofcurentpupilstotheMalvernColegesitesuggests36%of AbberleyHalpupilslivewithin40minutesoftheColegewhilsttwothirdslivewithin50 minutes.
HalfofalcurentfamiliesareclasifiedasHighRoads–traditionalafluent independentschoolbuyers,whilst40%areAspirationalAreas–lowerincomefamilies makingasacrifice.Prepdaypupilsshow thelargestproportionsofHighRoads,whilst boarderscontainthegreatestproportionofAspirationalAreas.
Weestimatethereare400childrenaged2-3livinginfamilieswhowouldbeexpected toconsidersendingtheirchildrentoanindependentschoolnurserylivingwithin40 minutesofyou.ThecoreconcentrationsoffamiliesarewithinWorcesterandHagley. Youcurentlyrecruit32pupilsfrom withinthiscatchmentarea,suggestingan8%share. Youhaveagoodshareofareaswithin20minutes,buttheseareminimal.Youdonot recruitfrom areassuchasWorcester,butitwouldbeunexpectedforfamiliestotravel to Abberleyespecial lyfornursery.Thism arketisexpected to grow by5.7% to 2024.
Focusingon4-6yearoldsshowsanestimated1,344childrenlivingwithin50minutes whowouldbeexpectedtouseanindependentschool.Aswith2-3yearolds,thecore pocketsarebeyondthe20minutetraveltimewiththehighestpotentialinareassuch asSolihulwhichareunlikelytoyieldpupilsofthisage.Youcurentlyrecruit1.2%ofthis market,withagoodshareofsomecoremarketswithin10minutes,butthepotential toimproveinareassuchasStourportonSevernandNorthofWorcester.Thismarketis p ro je c te d to g ro w b y 1 % to 2 0 2 9 .
The7-12yearolddaymarketshowsanestimated4,713childrenlivingwithin50 minuteswhowouldbeexpectedtouseaschoolikeyours.WhilstSolihulishighlighted asthecoremarket,areassuchasWorcester,HerefordandMalvernshow potential. Youcurentlyrecruitwelfrom immediatemarkets,butarenotefectivelypenetrating StourportonSevernorWorcester,thetwoclosestmajorconurbations.Thismarketis projectedtocontractmarginalyto2029.
