Page 43 - Strategy Presentation
P. 43
Introduction
MTM werecommisionedbyTheDownsMalverninGreatMalverntounderstand the m arketscur rently served by the school,how w el lthey are doing from them , andwherethereispotentialtoenhancerecruitment.
Inordertounderstandyourmarkets,wehaveusedouruniquecatchment analysistoolto:
1.Understandthelocationsandtraveltimesofcurentfamilies 2.Understandthelifestylesofcurentfamilies 3.Definerealisticcatchmentareas 4.Detailthemarketsizefortargetagechildrenwithinthe catchmentsintherelevantagegroups 5.Estimatethemarketsizeoftargetchildrenwithineach Neighbourhood(c130households)andPostcodeSector(c2000 households)withineachmarket 6.Projectthepopulationchangeofthetargetmarketswithineach catchmentto2029
7.Analysetheroltrendsofcompetitors 8.Suggestbusrouteprovisionstoenhancerecruitment
WehaveconstructedthisreportusingTableau.Forthebestresultswe
recom m end view ing thisreportin Tableau Reader.Thisw il lal low you to interact withthereportandview thedatabehindeachpoint.Thereisafreedownload ofTableauReaderhere:htps:/www.tableau.com/products/reader.
Ifyouhaveanyquestionsorqueriesaboutanyelementofthisreport,giveusa calon01502722787oremailSupport@mtmconsulting.co.uk
