Page 46 - Strategy Presentation
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LifestylesofFamilies
MTM licenseCACI'sACORNlifestyleset.Wethenaggregatethe18groupsintofour‘supergroups’whichmostcloselyrelatetoindependentschoolbuyers,detailed throughananalysisofover250,000independentschoolfamiliesandproprietaryresearchsuchas‘TheMisingMilion’and‘TheSchoolFeesPaymentSurvey’.
Afulbreakdownisavailableonrequest. Somekeycharacteristicsinclude:
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