Page 80 - Strategy Presentation
P. 80
LifestylesofFamilies
10.
18
7
11
96
175
79
101
164
63
24
13
11
90%
80%
70%
60%
50%
40%
30%
20%
10% 0%
SuperStreets
YourcurentfamiliesarepredominantlysplitevenlybetweenHigh Roads–afluentolderfamilies–andAspirationalAreas–lower incomefamiliesmakingasacrifice.5%offamiliesareclasifiedas
S u p e r S t r e e t s – u lt r a - a f f lu e n t f a m ilie s , w it h 6 % a s L o w R o a d s – f a m ilie s withsupport.
ThereisahigherproportionofAspirationalfamilieswithinthe youngerageranges,whilsttheSixthForm showsalargerproportion ofbothHighRoadsandSuperStreets.
Al
13-15
AspirationalAreas
16-17
HighRoads
Low Roads
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